Exploring Media Research
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Exploring Media Research



September 2017 | 264 pages | SAGE Publications Ltd

In the age of reality television, 24-hour news and personality politics, understanding how media function has become a key aspect of the active citizen’s cultural awareness. With this in mind, this book argues for a new form of dialogue between students and scholars of the media and popular audiences. It aims to democratize media studies research and to extend its accessibility and significance beyond the academy to a wider public.

Featuring case studies on cyber-bullying, online mourning, video-gaming violence and Donald Trump’s Twitter activity, this book:

  • Explains how media studies is a form of historical research
  • Outlines the key pillars of qualitative research
  • Demonstrates how key concepts translate into research methods which enable analysis of readily available data
  • Applies theoretical arguments to up-to-date, recognizable examples to aid understanding.

With media institutions arguably more powerful than ever before, this book helps readers to navigate the chaotic, complex and compelling world of media influence in the 21st century.

 
PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY
 
Introduction: Communicating Media Research
 
Chapter 1: Making Media Matter
 
Chapter 2: Making Media Matter to You
 
Chapter 3: On Causation: How do media 'do' things?
 
Chapter 4: Practising Ethics in Media Research
 
Chapter 5: What is 'Generalisability' in Media Research?
 
PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS
 
Chapter 6: Researching Media Reality
 
Chapter 7: Researching Media's Role in Social Life
 
Chapter 8: Researching the Synthesis of Media and Interpersonal Communication
 
PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY
 
Chapter 9: Researching Media People: Journalism, Oral History and Archives
 
Chapter 10: Researching Media Markets: A Cultural Industries View on Pornography
 
Chapter 11: Researching Media Content: Games, Texts and Discourse
 
Chapter 12: Researching Media Events
 
Chapter 13: Big Data: How Can We Use It?
 
Chapter 14: Researching Media Policy
 
Chapter 15: Researching Audiences
 
Conclusion: Historicising Media Research - and the People who Do It

In Exploring Media Research, Andy Ruddock provides the theoretical, methodological, and ethical tools that enable scholars, students, and citizens to dissect the cultural power of media, and to apply this understanding to the creation of a more just society. Written in a direct and accessible style, this timely and provocative book firmly establishes Ruddock as one of the premier media scholars of his generation.

Elizabeth Bird
University of South Florida

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ISBN: 9781473902541
ISBN: 9781473902534