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Focus Groups as Qualitative Research

Focus Groups as Qualitative Research

February 1997 | 88 pages | SAGE Publications, Inc
The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.

Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Focus Groups as Qualitative Method
The Uses of Focus Groups
Planning and Research Design for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities

a fantastic guide for anyone who is using focus groups as a research method. it covers all the topics from technical set up of the focus group to reflective questions that may arise while using this particular methods.

Ms Irena Loveikaite
Department of Applied Arts, Waterford Institute of Technology
July 7, 2016

This text provides some excellent advice and structure for focus group methodology and analysis.

Miss Charlotte Brigden
Equine , Myerscough Colelge
June 25, 2015

I will recommend this book at supplemental reading for my student writing BA projects and MA theses.

Miss Matilde Jensen
ISEK, Aarhus School of Business
July 2, 2012

The book was well-written, easy to understand, and methodical in its approach. It is recommended for anyone planning a focus group who has no or limited previous experience.

Ms Karyn Ross
May 15, 2012

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ISBN: 9780761903437
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