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How Not To Ruin Your Small Industry
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How Not To Ruin Your Small Industry



September 1996 | 196 pages | SAGE Publications Pvt. Ltd
This book is designed to help small-scale entrepreneurs successfully build strong organizations in India's current economic environment. The author draws on his considerable experience as a management consultant to identify eight important mistakes that the small-scale sector commonly makes: excessive or exclusive dependence on the buyer; expanding fixed assets before providing for working capital; borrowing in the cash market to increase stock; doing `informal' business; creating too many firms; marketing myopia, or the inability to look at the needs of customers; hiring employees for reasons other than competence; and unrealistic project planning.

Practical suggestions on how to diagnose, forecast and arrive at a solution to these problems are provided, using real cases to illustrate the points.

 
PART ONE: PRELUDE
 
Introduction to Small Business Management
 
Enterprises and Entrepreneurs
Then and Now  
 
PART TWO: THE COMMON BLUNDERS
 
The Five Major Blunders
 
And the Three Lesser Blunders
 
PART THREE: MANAGING IT RIGHT
 
How Best to Manage Your Finances
 
Understanding and Managing Competition
 
A Matter of Style
 
Managing the Pangs of Growth
 
Your People Form the Core
 
So How Does One Get It Right?

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ISBN: 9780803993235
£31.00