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How to Work with the Media
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How to Work with the Media


Volume: 2
Other Titles in:
Journalism

September 1993 | 98 pages | SAGE Publications, Inc
This useful guide explains the workings of the press and other media, and gives concrete, practical advice on how to work with them effectively. The authors provide examples of all likely media situations and offer clear directions for handling them, showing academics how to use the media rather than be used by them.
 
Deciding to Go Public
 
Getting Started
 
The News
 
Talk Shows and Feature Programs
 
Print Media
 
Op-Ed Columns
 
Reasonable Expectations

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ISBN: 9780803950894
£65.00