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Innovation Management

Innovation Management
Strategies, Concepts and Tools for Growth and Profit

First Edition
  • Shlomo Maital - Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science & Technology, Haifa, Israel
  • D V R Seshadri - Clinical Full Professor of Business, Indian School of Business, Hyderabad

December 2008 | 460 pages | SAGE Response
Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.

Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises—as well as a CD to illustrate all these concepts and strategies with video lectures and useful interviews—this book will be invaluable to business leaders and strategists, students of management, and practising managers.

The Innovation Imperative
Why Innovate?

The Innovation Portfolio
What to Innovate

The Innovation Voices
How to Innovate

The Innovative Mind
Who Innovates

Hidden Costs, Hidden Benefits
Optimizing and Eliminating Them

Cost Functions
'Survival of the Fittest'

People, Knowledge and Machines
In Search of a Free Lunch

Scale and Scope
Scaling Markets of One

Learning Curves are Made, Not Born
Where Is the Money?
Markets, Demand and Customer Intimacy

Calculating Risks
Decision-Making in an Uncertain World

Competing by Collaborating

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