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Interpreting Qualitative Data
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Interpreting Qualitative Data

Seventh Edition
  • David Silverman - Visiting Professor at the University of Technology, Sydney and King’s College, London, Emeritus Professor at Goldsmiths’ College, Visiting Professor Emeritus at Leeds University Business School and Adjunct Professor at Queensland University of Technology
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January 2024 | 496 pages | SAGE Publications Ltd
In his signature pragmatic and friendly style, David Silverman acts as your stand-in supervisor in the seventh edition of this book, taking you step-by-step through different methods for making sense of qualitative data. 

Whether you are interested in analysing visual images, interviews, focus groups or online data, this book provides a clear framework for using qualitative data to answer your research questions. 

The book provides: 
A strong grounding in research design principles so you can embed best practice into your research project.
Diverse real-world examples so you can see how principles are applied in practice.
Coverage of new developments in qualitative research including working with online data.

If you are new to qualitative research or conducting your first research project in the social sciences, this book gives you the practical grounding in qualitative methods you need to get started. 
 
PART I THEORY AND METHOD IN QUALITATIVE RESEARCH
 
Chapter 1: What is Qualitative Research?
 
Chapter 2: Models of Qualitative Research
 
Chapter 3: Designing a Research Project
 
Chapter 4: Generalising from Qualitative Data
 
Chapter 5: Credible Qualitative Research
 
Chapter 6: Research Ethics
 
Chapter 7: Data Analysis
 
PART II METHODS
 
Chapter 8: Interviews
 
Chapter 9: Focus Groups
 
Chapter 10: Ethnography
 
Chapter 11: Documents and Digital Data
 
Chapter 12: Talk-in-Interaction
 
Chapter 13: Visual Data
 
Chapter 14: Mixed Methods
 
PART III IMPLICATIONS
 
Chapter 15: Writing Your Report
 
Chapter 16: The Relevance of Qualitative Research
 
Chapter 17: The Potential of Qualitative Research: Eight Reminders

There is no better book for teaching qualitative research.  It is also a great start point for researchers considering what might be involved in using different qualitative methods and situating them in a broader context.  For Silverman qualitative research is about quality and rigor and his mission is to improve both.  It is extremely clearly written and free of qualitative jargon; while not shy of theory it shows how it can support design and analysis.  The new edition builds effectively on the platform of the previous editions and sets the standard for writing about qualitative research. 

Jonathan Potter
Professor in the School of Communication and Information, Rutgers University

The new 7th edition of Interpreting Qualitative Data by David Silverman offers undergraduate students an invaluable resource for exploring the theory, methods and practice of qualitative research. With a focus on analytical problem-solving and the examination of everyday realities, Silverman’s expert guidance empowers learners to navigate the complexities of qualitative research with confidence. This is an essential companion for both taught courses and research projects, ensuring students develop a deep understanding of qualitative analysis techniques.

Nanna Mik-Meyer
Copenhagen Business School

David Silverman is globally respected for the rigour of his approach to qualitative research, and for the clarity and passion with which this is expressed in his books. The new edition of this classic helps undergraduates develop skills to carry out their immediate assignments. But it also lays foundations for employability. Whether a future career involves observing people, talking to them, making sense of documents or asking how statistics were created, readers will always be able to return to this text with confidence that it will help them to succeed. 

Robert Dingwall
Emeritus professor and consulting sociologist, Nottingham

For the best introductory text to qualitative research methods, look no further than David Silverman’s Interpreting Qualitative Data, now in its seventh edition. The new edition includes many new features to help the student reader ‘do research’, not as something learnt by rote but as something experienced through practice and reflection. In an increasingly digital age it pays specific attention to the interpretative analysis of digital data. The great strengths of the book are its many examples and its balanced discussion of the different options available to the qualitative researcher as well as its focus on orienting these to practices

Stewart Clegg
University of Sydney

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