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Introducing Communication Research - International Student Edition

Introducing Communication Research - International Student Edition
Paths of Inquiry

Fourth Edition

August 2019 | SAGE Publications, Inc

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for scholarly, professional, news/media, and web audiences.


New & Key Features


  • New vignettes introduce a theoretical or methodological topic using language and contexts that students new to research can easily comprehend.
  • New and updated content includes:
    • “First Decisions”: expanded discussion of basic research perspectives, worldviews, communication metatheories, and communication research traditions.
    • Bibliographic research: new content on identifying and assessing fake news.
    • Survey methodology: new content on “big data” and surveys.
  • Application exercises help students learn to make decisions about research practice.
  • Ethics panels with questions facilitate discussion of research ethics in practice.

1. Getting Started: Possibilities and Decisions
2. First Decisions: From Inspiration to Implementation
3. Ethics: What Are My Responsibilities as a Researcher?
4. You Could Look It Up: Reading, Recording, and Reviewing Research
5. Measurement: Research Using Numbers
6. Sampling: Who, What, and How Many?
7. Summarizing Research Results: Data Reduction and Descriptive Statistics
8. Generalizing From Research Results: Inferential Statistics
9. Surveys: Putting Numbers on Opinions
10. Experiments: Researching Cause and Effect
11. Quantiative Understanding of Content: Content Analysis
12. Qualitative Understanding of Content: Rhetorical and Critical Analyses, and more
13. Qualitative Understanding of Communication Behavior
14. Research Results In Print and Online: Writing and Presenting for Scholarly and Other Publics


Instructor Teaching Site

SAGE edge for instructors supports your teaching by making it easy to integrate quality content and create a rich learning environment for students with:

  • password-protected site for complete and protected access to all text-specific instructor resources; 
  • test bank in Word® and ExamView that provide a diverse range of ready-to-use options that save you time. You can also easily edit any question and/or insert your own personalized questions;
  • multimedia content that meet the learning needs of today’s media-savvy students and brings concepts to life;
  • sample course syllabi for semester and quarter courses that provide suggested models for structuring your courses;
  • editable, chapter-specific PowerPoint® slides that offer complete flexibility for creating a multimedia presentation for your course;
  • lecture notes that summarize key concepts by chapter to help you prepare for lectures and class discussions;
  • recommended readings of suggested books and articles to supplement the textbook;
  • chapter-specific discussion questions that allow students to engage with the material; and
  • class activity suggestions to help students engage with the text content in class
Student Study Site

SAGE edge for students enhances learning, it’s easy to use, and offers:

  • an open-access site that makes it easy for students to maximize their study time, anywhere, anytime;
  • eFlashcards that strengthen understanding of key terms and concepts;
  • eQuizzes that allow students to practice and assess how much they've learned and where they need to focus their attention;
  • Learning Objectives that reinforce the most important material; 
  • Video, multimedia, and web links that facilitate student use of Internet resources and further exploration of topics; 
  • industry case studies that can be used as a basis for "research in practice" discussions; and 
  • five-minute APA guide to help students structure their papers and properly cite their sources

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

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ISBN: 9781544372167