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It’s Logical
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It’s Logical
Innovating Profitable Business Models



July 2020 | 256 pages | SAGE Publications Pvt. Ltd
EXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION!

It is a common belief that innovation and creativity lie within the purview of genius. After reading this book you will be convinced that with a relentless focus on the user, anyone can be innovative. 

The book is a compilation of cases/examples from the entrepreneurial and consulting experience of the protagonist, DK. DK is a unique individual who explores and interprets the world around him through his own lenses. The stories in this book are real life stories of what happened in some situations while in some others the client did not have the risk appetite for disruption and therefore didn’t go with the solution provided. These stories will reveal how business model innovation can be logically achieved with the right focus and commitment to finding solutions to business problems. 
 
Foreword by Sudhakar Nadkarni
 
Preface
 
Acknowledgements
 
SECTION 1: Innovation beyond the Esoteric
 
Looking beyond Product Innovations
 
Thou Shall Create Win-Win Situations
 
SECTION 2: The Logic, Not Magic, Behind Innovation
 
Last Mile User Connect
 
Train Your Mind on the User
 
Don’t Just Sell What You Make; Make What Might Sell!
 
Gamifying User Research
 
The Bull’s-Eye Question
 
Memetics and User Psyche
 
Three Dimensional Ethnography
 
SECTION 3: Let Your Consumer Define Your Business
 
Hitting the Nail on the Head: What Does the User Seek from You?
 
SECTION 4: Decoding the Neural Networks of an Innovator
 
About DK
 
DK’s Dilemma
 
SECTION 5: Thinking Tools for the Business Innovator
 
Scouring the Nooks and Crannies in the Ecosystem
 
A Cheat Sheet to New Product Creation
 
The Jigsaw: Actionable Steps for Creating Breakthroughs
 
Suturing: The Common Sense Behind Business Model Innovation
 
Epilogue

‘Dr Kaustubh provides a practical guide to innovation.’

Dr Vijay Govindarajan
Coxe Distinguished Professor at Tuck School of Business, Dartmouth College; New York Times and Wall Street Journal Bestselling Author

‘The book helps the entrepreneur to understand, deliberate and creatively adopt models that would be most appropriate for their innovation or business.’

R Ramanan
Mission Director, Atal Innovation Mission; Additional Secretary, NITI Aayog

'Simple, lucid, engaging, insightful … a whack on the head … opens up horizons of invaluable possibilities. Kaustubh’s fantastic narration challenges every mind to seek beyond the constraints, opens up untapped reserves and follows through by actually showing how to make it possible. It unleashes terrific unexplored value and potential!’

Kush Kamra
Chairman and MD—GOSC, MetLife Insurance

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ISBN: 9789353884017
£16.00