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Legends in Marketing: Shelby D. Hunt
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Legends in Marketing: Shelby D. Hunt

Ten Volume Set
Edited by:
  • Jagdish N. Sheth - Ph.D., Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, USA


© 2011 | 3 042 pages | SAGE Publications Pvt. Ltd
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D Hunt Known for his pioneering work in the application of theory and philosophy of science in marketing, Professor Hunt is one of the most cited scholars of marketing. His book, Foundations of Marketing Theory: Toward a General Theory of Marketing, is considered to be a classic.

This set includes:

Volume 1: Marketing Theory: The Nature and Scope of Marketing
Editor: Paul Busch
Volume 2: Marketing Theory: Philosophy of Science Foundations of Marketing
Editor: Jagdip Singh
Volume 3: Marketing Theory: Philosophy of Science Controversies in Marketing
Editor: Roy D Howell
Volume 4: Channels of Distribution
Editor: James R Brown
Volume 5: Macromarketing, Ethics, and Social Responsibility: The Development Period
Editor: Scott J Vitell
Volume 6: Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period
Editor: John R Sparks
Volume 7: Marketing Management and Strategy
Editor: Rajan Varadarajan
Volume 8: Relationship Marketing
Editor: Robert M Morgan
Volume 9: Resource-Advantage Theory: The Development Period
Editor: O C Ferrell
Volume 10: Resource-Advantage Theory: The Research Tradition Period
Editor: Dennis B Arnett
 
VOLUME 1
Set Introduction Jagdish N Sheth
Volume Introduction Paul Busch
The Nature and Scope of Marketing  
A General Paradigm of Marketing: In Support of the Three Dichotomies Model  
Consumer-Interest Study in Higher Education: A Conceptual Analysis of an Emerging Discipline (with Robert Kroll)  
Marketing Education and Marketing Success: Are they related? (with Lawrence B Chonko and Van R Wood)  
Marketing Research: Proximate purpose and ultimate value  
The AMA Task Force on the Development of Marketing Thought: A comment  
The Rise and Fall of the Functional Approach to Marketing: A paradigm displacement perspective (with Jerry Goolsby)  
The Three Dichotomies Model of Marketing Revisited: Is the total content of marketing thought normative  
Marketing Is . . .  
On Rethinking Marketing: Our discipline, our practice, our methods  
Marketing as a Profession: On closing stakeholder gaps  
On the Service-Centered Dominant Logic for Marketing  
On Reforming Marketing: For Marketing Systems and Brand Equity Strategy  
A Responsibilities Framework for Marketing as a Professional Discipline  
 
Perspective of Other Scholars
John F Gasky  
Robert E Smith  
Debra Jones Ringold  
 
Paul Busch interviews Shelby Hunt
 
VOLUME 2
Volume Introduction Jagdip Singh
The Morphology of Theory and the General Theory of Marketing  
A Crucial Test for the Howard-Sheth Model of Buyer Behavior (with James L Pappas)  
Lawlike Generalizations and Marketing Theory  
Is Management a Science? (with Ronald E Gribbins)  
Positive vs. Normative Theory in Marketing  
Deterministic Theory and Marketing (with Kent Nakamoto)  
The Morphology of Theory: A retrospection  
Alderson's General Theory of Marketing: A formalization (with James A Muncy and Nina M Ray)  
Bartels' Metatheory of Marketing: A retrospective (with Kenneth A Hunt)  
Are the Logical Empiricist Models of Explanation Dead?  
The Pretest in Survey Research: Issues and preliminary findings (with Richard Sparkman and James B Wilcox)  
General Theories and the Fundamental Explananda of Marketing  
Philosophical and Methodological Foundations of Consumer Research (with Dennis Arnett)  
The Influence of Philosophy, Philosophies and Philosophers on a Marketer's Scholarship  
On the Foundations of Foundations of Marketing Theory: A reply to fisk  
The Philosophical Foundations of Marketing Research: For scientific realism and truth (with Jared M Hansen)  
 
Perspective of other Scholars
Terry Clark Carol Azob Raymond P Fisk Richard Bagozzi Danny N Bellenger Kent Nakamota
Jagdip Singh interviews Shelby Hunt
 
VOLUME 3
Volume Introduction Roy D Howell
Should Marketing Adopt Relativism?  
Does Logical Empiricism Imprison Marketing? (with Paul S Speck)  
The Logical Positivists: Beliefs, Consequences and Status  
Naturalistic, Humanistic and Interpretive Inquiry: Challenges and Ultimate Potential  
Reification and Realism in Marketing: In defense of reason  
Truth in Marketing Theory and Research  
Positivism and Paradigm Dominance in Consumer Research  
For Reason and Realism in Marketing  
Truth, Laudan and Peirce: A View from the Trenches  
Objectivity in Marketing Theory and Research  
A Realist Theory of Empirical Testing: Resolving the theory ladenness/objectivity debate  
On the Rhetoric of Qualitative Methods: Toward historically informed argumentation in management inquiry  
On Communication, Probative Force and Sophistry: A reply to Van Eijkelenburg  
On the Marketing of Marketing Knowledge (with Steven Edison)  
For Truth and Realism in Management Research  
Realism  
 
Perspective of Other Scholars
Geoff Easton Michael R. Hyman Sigurd Troye Kimberly B. Boal
Roy D. Howell interviews Shelby Hunt
 
VOLUME 4
Volume Introduction Jim Brown
The Socioeconomic Consequences of the Franchise System of Distribution  
Experiential Determinants of Franchisee Success  
The Trend Toward Company-Operated Units in Franchise Chains  
Power in a Channel of Distribution (with John R Nevin)  
Tying Agreements in Franchising (with John R Nevin)  
Franchising as an Investment Opportunity: An evaluation (with Helen D Jackobs)  
Full Disclosure Laws in Franchising: An empirical evaluation (with John R Nevin)  
Franchising: Promises, problems, prospects  
Women and Franchising  
The Impact of Fair Practice Laws on a Franchise Channel of Distribution (with John R Nevin and Robert W Reukert)  
Legal Remedies for Deceptive and Unfair Practices in Franchising (with John R Nevin and Michael G Levas)  
Behavioral Dimensions of Channels of Distribution: Review and synthesis (with Nina M Ray and Van R Wood)  
 
Perspective of Other Scholars
Adel El-Ansary Patrick J Kaufmann Rajiv P Dant Barry Berman
Jim Brown interviews Shelby Hunt
 
VOLUME 5
Volume Introduction Scott J Vitell
Informational versus Persuasive Advertising: An evaluation  
Macromarketing as a Multi-Dimensional Construct  
Why Consumers Believe They are Being Ripped Off (with John R Nevin)  
The Macromarketing/Micromarketing Dichotomy: A taxonomical model (with John J Burnett)  
Ethical Problems of Marketing Researchers (with Lawrence B Chonko and James B Wilcox)  
Marketing and Machiavellianism (with Lawrence B Chonko)  
Ethics and Marketing Management: An Empirical Examination (with Lawrence B Chonko)  
A General Theory of Marketing Ethics (with Scott M Vitell)  
Social Responsibility and Personal Success: Are they incompatible? (with Van R Wood and Lawrence B Chonko)  
Ethics and the American Advertising Federation Principles (with Lawrence B Chonko and Roy D Howell)  
Ethical Problems of Advertising Agency Executives (with Lawrence B Chonko)  
Ethical Problems in Public Accounting: The View from the Top (with Don W Finn and Lawrence B Chonko)  
 
Perspective of Other Scholars
Larry Chonko  
Marilyn L Liebrenz-Himes  
Terrence H Witkowski  
 
Scott J. Vitel interviews Shelby Hunt
 
VOLUME 6
Volume Introduction John R Sparks
Corporate Ethical Values and Organizational Commitment in Marketing (with Van R Wood and Lawrence B Chonko)  
Social Responsibility and Personal Success: A research note (with Pamela Kiecker and Lawrence B Chonko)  
The General Theory of Marketing Ethics: A partial test of the model (with Scott Vitell)  
Commentary on an Empirical Investigation of a General Theory of Marketing Ethics  
Cognitive Moral Development and Marketing (with Jerry R Goolsby)  
Organizational Consequences, Marketing Ethics and Salesforce Supervision (with Arturo Vasquez-Parraga)  
Marketing Researcher Ethical Sensitivity: Conceptualization, measurement and exploratory investigation (with John R Sparks)  
Ethics and Marketing Management: A retrospective and prospective commentary (with Lawrence B Chonko)  
Competitive Irrationality: The influence of moral philosophy (with Dennis B Arnett)  
Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching marketing ethics by integrating theory and practice (with Debra A Laverie)  
Personal Moral Codes and the Hunt-Vitell Theory of Ethics: Why do people's ethical judgments differ? (with Scott M Vitell)  
The General Theory of Marketing Ethics: A revision and three questions (with Scott J Vitell)  
Understanding Ethical Diversity in Organizations (with Jared M Hansen)  
 
Perspective of Other Scholars
Linda Ferrell Anusorn Singhapakdi John Paul Fraedrich Arturo Z. Vasquez-Parraga N Craig Smith
John R. Sparks interviews Shelby Hunt
 
VOLUME 7
Volume Introduction Rajan Varadarajan
Post-Transaction Communications and Dissonance Reduction  
Attributional Processes and Effects in Promotional Situations (with Robert E Smith)  
Organizational Commitment and Marketing (with Lawrence B Chonko and Van R Wood)  
Metaphors and Competitive Advantage: Evaluating the use of metaphors in theories of competitive strategy (with Anil Menon)  
Marketing's Contribution to Business Strategy: Market orientation, relationship marketing and resource-advantage theory (with C.J. Lambe)  
Salesperson Cooperation: The influence of relational, task, organizational and personal factors (with Cengiz Yilmaz)  
Alliance Competence, Resources and Alliance Success: Conceptualization, measurement and initial test (with C Jay Lambe and Robert E Spekman)  
Determining Marketing Strategy: A cybernetic systems approach to scenario planning (with Robert E Morgan)  
The Normative Imperatives of Business and Marketing Strategy: Grounding strategy in resource-advantage theory (with Caroline Derozier)  
Market Segmentation, Competitive Advantage and Public Policy: Grounding segmentation strategy in resource-advantage theory (with Dennis B Arnett)  
Market Segmentation Strategy and Resource- Advantage Theory: A response to Cadeaux and Dowling (with Dennis B Arnett)  
The Service-Dominant Logic of Marketing: Theoretical foundations, pedagogy and resource-advantage theory (with Sreedhar Madhavaram)  
Teaching Marketing Strategy: Using resource-advantage theory as an integrative theoretical foundation (with Sreedhar Madhavaram)  
Inducing Salespeople to Sell Proprietary Products: Do transaction cost factors hinder? Do relational factors help? (with Steve Edison and Sreedhar Madhavaram)  
The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing masterful operant resources and implications for marketing strategy (with Sreedhar Madhavaram)  
 
Perspective of Other Scholars
J. Chris White Terry Clark Martin Key Neil A. Morgan Charles H. Noble Douglas W. Vorhies
Rajan Varadarajan interviews Shelby Hunt
 
VOLUME 8
Volume Introduction Robert M Morgan
The Commitment-Trust Theory of Relationship Marketing (with Robert M Morgan)  
Organizational Commitment: One of Many Commitments (with Robert M Morgan)  
Relationship Marketing in the Era of Network Competition (with Rpbert M Morgan)  
Competing Through Relationships: Grounding Relationship Marketing in Resource Advantage Theory  
Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy (with Robert M Morgan)  
Interimistic Relational Exchange: Conceptualization and Propositional Development (with C J Lambe and Robert E Spekman)  
A Theory and Model of Business Alliance Success (with Jay Lambe and C Michael Wittmann)  
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (with Dennis B Arnett and Steve D German)  
The Explanatory Foundations of Relationship Marketing Theory (with Dennis B Arnett and Sreedhar Madhavaram)  
For Dynamic Relationship Marketing Theory: A Reply to Rese (with Dennis B Arnett and Sreedhar Madhavaram)  
 
Perspective of Other Scholars
Lanterns on the Path: Shelby D. and G.K.G. F Robert Dwyer
Hunt for Truth and Understanding Evert Gummesson
A Journey to Theorize Relationship Marketing Ming-Hui Hang
Relationship Marketing Success: Airline Alliance Implications Jon Won Lim
 
Robert M. Morgan interviews Shelby Hunt
 
VOLUME 9
Volume Introduction Robert M Morgan
The Comparative Advantage Theory of Competition (with Robert M Morgan)  
The Resource-Advantage Theory of Competition: Toward explaining productivity and economic growth  
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary Dimensions (with Robert M Morgan)  
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?  
Resource-Advantage Theory and the Wealth of Nations: Developing the socio-economic research tradition  
Resource-Advantage Theory: A snake swallowing its tail or a general theory of competition? (with Robert M Morgan)  
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory  
Productivity, Economic Growth and Competition: Resource allocation or resource creation?  
The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory  
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition: Toward a synthesis  
A General Theory of Competition: Too eclectic or not eclectic enough? Too incremental or not incremental enough? Too neoclassical or not neoclassical enough?  
Synthesizing Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage theory as a general theory of competition  
 
Perspective of Other Scholars
Paul T.M. Ingenbleek  
Victoria L. Crittenden  
The Hunt for Understanding by Stephen L Vargo  
 
Robert M Morgan interviews Shelby Hunt
 
VOLUME 10
Volume Introduction O C Ferrell
The Comparative Advantage Theory of Competition (with Robert M Morgan)  
The Resource-Advantage Theory of Competition: Toward Explaining Productivity and Economic Growth  
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary Dimensions (with Robert M Morgan)  
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?  
Resource-Advantage Theory and the Wealth of Nations: Developing the socio-economic research tradition  
Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition? (with Robert M Morgan)  
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory  
Productivity, Economic Growth and Competition: Resource allocation or resource creation?  
The Strategic Imperative and Sustainable Competitive Advantage: Public policy implications of resource-Advantage Theory  
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition: Toward a synthesis  
A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough?  
Synthesizing Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage theory as a general theory of competition  
 
Perspective of Other Scholars
Victoria L Crittenden Stephen L Vargo Paul T M Ingenbleek
O.C. Ferrell interviews Shelby Hunt

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ISBN: 9788132105206
£800.00