You are here

Mail Surveys

Mail Surveys
Improving the Quality

Volume: 40
Other Titles in:
Social Research Methods

October 1995 | 144 pages | SAGE Publications, Inc
Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
The Basics of Question Design
Question Design
The Advanced Course

The Basics of Sampling
Pitfalls in Sampling
The Basics of Avoiding Nonresponse Errors
Additional Ways to Reduce Nonresponse Errors
The Benefits of Aesthetics and Good Management
Preparing the Data for Analysis
A Summary from a Total Survey Design Perspective

Preview this book

For instructors

Purchasing options

Please select a format:

ISBN: 9780803946637

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.