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Making Strategy

Making Strategy
Mapping Out Strategic Success

Second Edition

August 2011 | 376 pages | SAGE Publications Ltd
'Demystifies strategy making while at the same time deepening our understanding of what the process entails. Their work is a marvellous guide for those striving to make sense of complexity' -

Karl E. Weick, Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology, University of Michigan


'This book is at the very cutting edge of strategic management theory and yet also of immense practical use. It is truly a rare and stunning achievement' -

John M Bryson, McKnight Presidential Professor of Planning and Public Affairs, Hubert H. Humphrey Institute of Public Affairs, University of Minnesota


'Using this book enabled me to facilitate a multicultural team of seven managers so that they very quickly got to grips with the challenges and opportunities facing the organization and developed a realistic workable strategy, whilst at the same time building a real sense of team cohesion and the feeling that individuals had been listened to' -

Alison Devine, Director, British Council, Taipai


This lucid and highly-accessible text addresses the challenges of how to build a robust and implementable strategy. Strategy making is seen as something relevant to managers of departments, divisions, SME's, as well as the top management teams of public and for-profit organizations.


Four key routes to creating a strategy are discussed. These routes, when taken together, provide a powerful means for agreeing a negotiated strategy, and comprise: strategic issue management, agreeing organizational purpose, competitiveness from the exploitation and protection of distinctiveness, and the strategic management of stakeholders. The designs have been used extensively, in a wide range of countries, by management teams in all types of organisations.

Strategy as Focus
Strategic Management is a Social Process
Strategy as the Prioritization and Management of Key Issues
The Issue Management Forum
Strategy as Purpose: Agreeing Goals and Aspirations for the Organization
The Strategy as Purpose Forum
Strategy as the Discovery and Exploitation of Distinctiveness
The Strategy as the Discovery and Exploitation of Distinctiveness Forum
Strategy as Stakeholder Management
The Stakeholder Management Forum
Facilitating Groups in Strategy Making
The Continuation and Closure of the Strategy Making Journey

Good course material.

Professor Leif Erik Wollenweber
Business, Fachhochschule für Oekonomie und Management
June 22, 2015

I didn't feel that the book was suitable for undergraduate introduction to strategic management

Mr Kieran Conroy
Queen's Management School, Queen's University Belfast
April 28, 2015

Rather than an introductory textbook, this is more a monograph on a specific approach to strategy formulation, particularly appropriate when trying to create a shared strategy amongst diverse stakeholders.

Mr Alistair Bowden
Business School, Univ. of Teesside
July 11, 2014

Good insightful applications

Dr Debi Mishra
School Of Management, Suny at Binghamton
April 10, 2013

Excellent guide to strategy but probably more useful for postgraduate rather than undergraduate students.

Mr Jim Gritton
School of Health and Social Care, Greenwich University
February 10, 2013

challenging but the closest to the reality of strategy making in the real world.

Dr Frank Siedlok
Management , Strathclyde Graduate Business School
January 31, 2012

A good, straightforward text.

Mr Harry Miller
Business School, Grimsby Institute of Further and Higher Education
December 19, 2011

The topics covered in the book overlap many of the topics covered in our main book.

Dr Martin Kunc
Management , Warwick Business School
November 11, 2011

I work with a number of Strategic Management Teams delivering customised programmes at undergraduate and post-graduate levels. This text is a welcome, fresh approach to what has become an area over-populated with inadequate research.

Mr Colin Guthrie
Kingsway Centre, North Lindsey College
October 21, 2011

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ISBN: 9781446254905
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