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Managing External Relations in Schools and Colleges
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Managing External Relations in Schools and Colleges
International Dimensions

Edited by:

Other Titles in:
Leadership & Management

May 1999 | 248 pages | SAGE Publications Ltd
`I was pleased to find that the work lived up to its title and covered both schools and college issues with equal thoroughness. This is a very readable, stimulating and valuable publication' - Mentoring & Tutoring

This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges.

The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.

Preface

Jacky Lumby and Nick Foskett
 
PART ONE: SETTING THE CONTEXT
Tony Bush
The Vanishing Boundaries
The Importance of Effective External Relations

 
David Scott
Accountability in Education Systems
Centralizing and Decentralizing Pressures

 
Nick Foskett
Strategy, External Relations and Marketing
Valerie Hall
Partnership, Alliances and Competition
Defining the Field

 
 
PART TWO: RELATING TO STAKEHOLDERS
Keith Foreman
Schools and the State
Jane Hemsley-Brown
The State and Colleges
Peter Earley and Michael Creese
Working with Governors
A Bridge to the Community?

 
David Middlewood
Managing Relationships Between Schools and Parents
Peter Davies
Colleges and Customers
Margaret Preedy
Collaboration Between Schools
Marianne Coleman
Working with Employers and Business
 
PART THREE: A STRATEGIC APPROACH TO EXTERNAL RELATIONS
Steve Waring
Finding Your Place
Sensing the External Environment

 
Jacky Lumby
Achieving Responsiveness
Nick Foskett and Jane Hemsley-Brown
Communicating the Organization

`I was pleased to find that the work lived up to its title and covered both schools and college issues with equal thoroughness. This is a very readable, stimulating and valuable publication' - Mentoring & Tutoring

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ISBN: 9781853964619
£37.99
ISBN: 9781853964602
£131.00

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