Marketing Ethics & Society
- Lynne Eagle - James Cook University, Australia
- Stephan Dahl - James Cook University, Australia
The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.
The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
- PowerPoint slides
- Tutor’s manual
- Multiple choice questions
- SAGE journal articles
- SAGE Pinterest marketing pins
- Link to author blog
The book is supplemental to the other books of the course that focus on CSR
The book was interesting to read but I did not feel justified in recommending other than as back-up reading. I would not expect the students to buy it, though it would be useful to have one of the books in the library.
Useful combination of case studies reflecting upon practice with theoretical perspectives
It looks at marketing in a different way; it is very user friendly and it can be used across a number of modules in the faculty.
This book is very important for business students and practitioners. This book combines theory and practice and it is very useful for students.
I was transferred to another division and not being in charge of the course anymore.
This class it was intended for (Retailing Across Cultures) is currently on hold due to restructuring. I do like the book, though, and might still adopt it at a later time.
Excellent theoretical approach to social media. Most appropriate for postgraduate students
I teach a module on fashion brand management and find it essential to look into marketing ethics. This book is an excellent supplemental read for understanding ethics, consumption and hence questions of sustainability in any industry. The intermittent case studies are also very helpful.
This textbook provides students with a very good overview of the topic of ethics and the relationship between marketing and society.
Sample Materials & Chapters
Ch.1: Introduction to Marketing Ethics
Case study: Product Recall in the Auto Industry