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McQuail’s Media and Mass Communication Theory
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McQuail’s Media and Mass Communication Theory

Seventh Edition


April 2020 | 688 pages | SAGE Publications Ltd

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“  

Professor Sonia Livingstone
Department of Media and Communications, London School of Economics and Political Science


Order your e-inspection copy on VitalSource. Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.

New to this edition:

  • An increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
  • Further discussion of the ethics of media and mass communication in all chapters.
  • Inclusion of a diverse and global range of voices, histories and examples from across the field.
  • More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.
  • New and revised material, including a new chapter “A Canon of Media Effects”, bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.

 A vitally important resource for all students of Media and Mass Communication in the 21st century.

 
Part 1 Preliminaries
 
Chapter 1: Introduction to the Book
 
Chapter 2: The Rise, Decline, and Return of Mass Media
 
Part 2 Theories
 
Chapter 3: Concepts and Models for Mass Communication
 
Chapter 4: Theories of Media and Society
 
Chapter 5: Media, Mass Communication, and Culture
 
Chapter 6: New Media Theory
 
Part 3 Structures
 
Chapter 7: Freedom and Accountability of Media
 
Chapter 8: Ownership and Governance of Media
 
Chapter 9: Global Mass Communication
 
Part 4 Organizations
 
Chapter 10: The Media Organization: Pressures and Demands
 
Chapter 11: The Production of Media Culture
 
Part 5 Content
 
Chapter 12: Media Content: Issues, Concepts and Methods of Analysis
 
Chapter 13: Media Genres, Formats and Texts
 
Part 6 Audiences
 
Chapter 14: Audience Theory and Research Traditions
 
Chapter 15: Audience Formation and Experience
 
Part 7 Effects
 
Chapter 16: Processes and Models of Media Effects
 
Chapter 17: A Canon of Media Effects
 
Part 8 Epilogue
 
Chapter 18: The Future of Media and Mass Communication Theory

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“  

Professor Sonia Livingstone
Department of Media and Communications, London School of Economics and Political Science

This informative, important and readable volume should populate the shelves of those wanting to understand more fully how the media and mass communication operate today. Continuing where McQuail’s legendary volumes on mass communication theory ended, Deuze pays him tribute while offering another chance to engage with its debates in real time.

Professor Barbie Zelizer
Annenberg School for Communication

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Part 1: Preliminaries


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