Media, Culture and Society
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Media, Culture and Society
An Introduction

Second Edition


December 2016 | 344 pages | SAGE Publications Ltd

'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE

Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include:

  • A new chapter on advertising and sponsorship
  • Extensive revision and updating throughout all chapters
  • New material on technologies, censorship, online news, fan cultures and representations of poverty
  • Greater emphasis on and examples of digital, interactive and mobile media throughout
  • Fully reworked chapter on media, community and difference
  • Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender.

Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.

 
Chapter 1: Introduction
 
PART ONE: ELEMENTS OF MEDIA
 
Chapter 2: Media Technologies
 
Chapter 3: Media Industry
 
Chapter 4: Media Content
 
Chapter 5: Media Users
 
PART TWO: MEDIA, POWER AND CONTROL
 
Chapter 6: Media as Manipulation: Marxism and Ideology
 
Chapter 7: Construction of News
 
Chapter 8: Public Service or Personal Entertainment? Controlling Media Orientation
 
Chapter 9: Advertising: Emergence, Expansion and Transformation
 
Chapter 10: Decline of the National Public: Digitalization, Commercialization and Fragmentation
 
PART THREE: MEDIA, IDENTITY AND CULTURE
 
Chapter 11: Media, Community and Difference: From Mass Stigmatization to Grassroots Identity Groups
 
Chapter 12: Media, Race and Ethnicity
 
Chapter 13: Media, Gender and Sexuality
 
Chapter 14: Saturation, Fluidity and Loss of Meaning

Hodkinson's introductory textbook will be of good service to my students. Many students on my course will not have taken previous modules on media and journalism, so they are encountering the subject at a perpendicular angle. They need essential concepts to help them understand media processes in relation to the topic, in this case, of religion, so I can point them to some of the essays in this book to give them a grounding in the subject.

Dr Michael Munnik
Religious & Theological Studies, Cardiff University
February 24, 2017

Sample Materials & Chapters

Chapter 3: Media Industry


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ISBN: 9781473902367
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