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Media Research Techniques

Second Edition

Arthur Asa Berger - San Francisco State University, USA

Other Titles in:
Mass Communication (General) | Simulation and Gaming

June 1998 | 184 pages | SAGE Publications, Inc

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

PART ONE: RESEARCH PROJECTS

Guided Research Projects

Research Logs

Content Analysis

Newspaper Comics Pages

Survey Interviews

Media Utilization

Social Roles

Television Soap Opera Characters

Depth Interviews

Favorite Singers and Recordings

Rhetorical Analysis

Magazine Advertisements

Library Research

Audiences of Radio Talk Shows

Focus Groups

Reasons for Attending Films

Experiments

Humor

Participant Observation

Video Game Players

Historical Research

Images of Shopping Malls in the Popular Press

Comparative Analysis

Images of Disneyland (and Disneyworld) in the American Popular and Scholarly Press

PART TWO: WRITING AND THINKING

Writing with Style

Avoiding Common Writing Errors

Avoiding Common Reasoning Errors

Writing a Research Report

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