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MediaMaking
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MediaMaking
Mass Media in a Popular Culture

Second Edition


December 2005 | 520 pages | SAGE Publications, Inc
Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives.

The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media's relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.

 
Prefeace
 
PART I: PLACING THE MEDIA
 
Chapter 1: Media in Context
 
Chapter 2: Narratives of Media History
 
Chapter 3: Media People and Organizations
 
Chapter 4: Media and Money
 
PART II: MAKING SENSE OF THE MEDIA
 
Chapter 5: Meaning
 
Chapter 6: The Interpretation of Meaning
 
Chapter 7: Ideology
 
PART III: THE POWER OF THE MEDIA
 
Chapter 8: Producing Identities
 
Chapter 9: Consuming the Media
 
Chapter 10: Media and Behavior
 
PART IV: MEDIA AND PUBLIC LIFE
 
Chapter 11: Media and Politics
 
Chapter 12: The Media, the Public, and Normative Theories
 
Chapter 13: Media Globalization

This is a great book for reference purposes. It covers many of the most important theoretical perspectives and issues in mass communication.

Ms Ciara O'Sullivan
Media and Communcations, Templemore College of Further Education
April 30, 2013

A good text for introducing undergraduates to the complexities of popular culture and its production.

Dr Hayes Mabweazara
Media and Performance, University College Falmouth
November 13, 2012

A well written text, I'm not sure if it would be useful as an essential text due to the volume of information within but I have adopted it as suplimentary reading

Mr Mark Timoney
Humanities , Sligo Institute of Technology
March 6, 2012

A good book. Dense at times but comprehensive, emphasizing the connections between political economic and cultural approaches.

Mr Steven Doran
Institute of Communications Research, University of Illinois - Urbana Champ
August 31, 2011

I did use this in Fall '09, it was good for the class.

Professor Robert Drew
Communication Theatre Dept, Saginaw Valley State University
April 24, 2010

For instructors

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ISBN: 9780761925446
£70.00