You are here

Media/Society
Share

Media/Society
Technology, Industries, Content, and Users

Sixth Edition
Additional resources:


August 2018 | 488 pages | SAGE Publications, Inc

“The best text to help students understand the often-complicated, ever-changing relationship between media and society.”

—Seong-Jae Min, Pace University

Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps students develop the skills they need to critically evaluate both conventional wisdom and their own assumptions about the social role of the media. The book retains its acclaimed sociological framework but now includes additional discussions of new research and up-to-date coverage of today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets.

Give your students the SAGE edge!

SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/croteau6e.

Bundle and Save!

Bundle this text with Careers in Media and Communication by Stephanie Smith for only $5 more!

Use ISBN: 9781544361246 


 
Preface
 
Acknowledgments
 
PART I. INTRODUCTION
 
Chapter 1. Media/Society in a Digital World
The Importance of Media

 
Models of Communication Media

 
A Sociology of Media

 
A Model of Media and the Social World

 
Applying the Model: Civil Rights in Two Media Eras

 
Conclusion

 
Discussion Questions

 
 
PART II. TECHNOLOGY
 
Chapter 2. The Evolution of Media Technology
The History of Media Technology

 
Technological Determinism and Social Constructionism

 
From Print to the Internet

 
Conclusion

 
Discussion Questions

 
 
PART III. INDUSTRY
 
Chapter 3. The Economics of the Media Industry
Media Companies in the Internet Era

 
Changing Patterns of Ownership

 
Consequences of Conglomeration and Integration

 
The Effects of Concentration

 
The Impact of Advertising

 
Conclusion

 
Discussion Questions

 
 
Chapter 4. Political Influence on Media
Media and Democracy

 
Free Speech to Free Markets: The Evolution of U.S. Regulatory Policy

 
Regulation in International Perspective

 
Competing Interests and the Regulation Debate

 
Regulating Ownership

 
Regulating Content

 
Regulating Access and Distribution

 
Informal Political, Social, and Economic Pressure

 
Conclusion

 
Discussion Questions

 
 
Chapter 5. Media Organizations and Professionals
The Limits of Economic and Political Constraints

 
Decision Making for Profit: Imitation, Hits, and Stars

 
The Organization of Media Work

 
Occupational Roles and Professional Socialization

 
Norms on the Internet, New Media, and New Organizations

 
Conclusion

 
Discussion Questions

 
 
PART IV. CONTENT
 
Chapter 6. Media and Ideology
What Is Ideology?

 
Theoretical Roots of Ideological Analysis

 
News Media and the Limits of Debate

 
Movies, the Military, and Masculinity

 
Television, Popularity, and Ideology

 
Rap Music as Ideological Critique?

 
Advertising and Consumer Culture

 
Advertising and the Globalization of Culture

 
Internet Ideology

 
Conclusion

 
Discussion Questions

 
 
Chapter 7. Social Inequality and Media Representation
Comparing Media Content and the “Real” World

 
The Significance of Content

 
Race, Ethnicity, and Media Content: Inclusion, Roles, and Control

 
Gender and Media Content

 
Class and the Media

 
Sexual Orientation: Out of the Closet and into the Media

 
Conclusion

 
Discussion Questions

 
 
PART V. USERS
 
Chapter 8. Audiences and Creators
The Active Audience: Balancing Agency and Structure

 
Decoding Meanings and Social Position

 
The Pleasures of Media: Celebrity Games

 
The Social Context of Media Use

 
The Limits of Interpretation

 
From Active Audience to Resistant Actors

 
Content Creation and Distribution

 
Conclusion

 
Discussion Questions

 
 
Chapter 9. Media Influence
Learning from Media Effects Research

 
Early Works: Establishing the Agenda

 
Mitigating Media Effects

 
Highlighting Media Influence

 
Mediatization

 
The Mediatization of Politics

 
Digital Dilemmas: Online Media Influence

 
Conclusion

 
Discussion Questions

 
 
PART VI. AFTERWORD
 
Chapter 10. Globalization and the Future of Media
What Is Globalization?

 
The Global Media Industry

 
Interpreting Global Media Content

 
Regulating Global Media

 
Global Media Users: Limits of the “Global Village”

 
The Ubiquity of Change and the Future of Media

 
Discussion Questions

 
 
References
 
Index
 
About the Authors

Supplements

Instructor Site
  • Microsoft® Word® test bank is available containing multiple choice, true/false, short answer, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
  • Editable, chapter-specific Microsoft® PowerPoint® slides offer you complete flexibility in easily creating a multimedia presentation for your course. Highlight essential content, features, and artwork from the book.
  • Lecture notes summarize key concepts on a chapter-by-chapter basis to help with preparation for lectures and class discussions.
  • Sample course syllabi for semester and quarter courses provide suggested models for use when creating the syllabi for your courses.
  • Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content. 
  • Lively and stimulating ideas for class activities that can be used in class to reinforce active learning. The activities apply to individual or group projects.
  • EXCLUSIVE! Access to certain full-text SAGE journal articles that have been carefully selected for each chapter. Each article supports and expands on the concepts presented in the chapter. This feature also provides questions to focus and guide student interpretation. Combine cutting-edge academic journal scholarship with the topics in your course for a robust classroom experience.
  • Web exercises direct both instructors and students to useful and current web sites, along with creative activities to extend and reinforce learning or allow for further research on important chapter topics. 
Student Site
  • Mobile-friendly web quizzes allow for independent assessment of progress made in learning course material.

  • Study questions reinforce key concepts in each chapter for self-review. 

  • EXCLUSIVE! Access to certain full-text SAGE journal articles have been carefully selected for each chapter. Each article supports and expands on the concepts presented in the chapter. This feature also provides questions to focus and guide your interpretation.
  • Multimedia content includes links to video, audio, web pages to enhance exploration of key topics

“The best text to help students understand the often-complicated, ever-changing relationship between media and society.”

Seong-Jae Min
Pace University

“I have finally found a textbook that places media research in a historical perspective and that also includes a comprehensive section on the media and its relationship to ideology, politics, and culture.”

Jane Bloodworth Rowe
Old Dominion University

Media/Society gives students a comprehensive picture of the present-day media, media-related issues, and the future. Current controversial issues like electronic surveillance, privacy and national security, and political influence on the media have been carefully explained by the authors.”

Abhijit Sen
Winston-Salem State University

“It comes at the sociology of media from every angle, providing in-depth discussion of how media are shaped, consumed, and disseminated.”

Stephen Hagan
McKendree University

“The book provides a sound analysis of the contemporary issues in media representations and conceptual approaches to the understanding of media and media technology.”

Ola Ogunyemi
University of Lincoln, UK

Great textbook, very user friendly student and instructor resources

Volkan Aytar
Sociology/Anthropology Dept, Virginia Commonwealth Univ
August 12, 2020

For instructors

Purchasing options

Please select a format: