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Mobile and Social Media Journalism
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Mobile and Social Media Journalism
A Practical Guide

First Edition
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Other Titles in:
Journalism

September 2017 | 216 pages | CQ Press

Book Winner of the 2017-2018 Park Writing Award

A Practical Guide for Multimedia Journalism

Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.

In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

Learn about the latest industry trends, see examples from professional journalists, and watch video tutorials at MobileandSocialMediaJournalism.com.

 

 
PREFACE
 
ACKNOWLEDGMENTS
 
CHAPTER 1 Forces at the Gate: An Active Audience
TECHNOLOGY AND JOURNALISM

 
CHANGING ROLE OF THE AUDIENCE

 
IMPACT ON JOURNALISTS

 
CHECKLIST

 
 
CHAPTER 2 Managing Change: The Mobile-First Newsroom
MOBILE-FIRST MINDSET

 
ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS

 
NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES

 
CHECKLIST

 
 
CHAPTER 3 Your Social Media Brand: Who Do You Want To Be?
SOCIAL MEDIA BRANDING AND JOURNALISM

 
DIGITAL SKELETONS: SOCIAL MEDIA AUDIT

 
BUILDING A SOCIAL MEDIA BRAND

 
CHECKLIST

 
 
CHAPTER 4 Mastering Social Media And Mobile Apps For Reporting
SPEAKING THE LANGUAGE: THE BASICS

 
SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT

 
CROWDSOURCING: SOCIAL COLLABORATION AND CURATION

 
CHECKLIST

 
 
CHAPTER 5 From The Field: The Mobile Journalist
DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST

 
WORKING REMOTELY

 
CHECKLIST

 
 
CHAPTER 6 From The Field: Social Media Engagement And Audience Analytics
WHAT DO I POST WHILE REPORTING?

 
CHECKLIST

 
IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY

 
CHECKLIST

 
 
CHAPTER 7 Social Media Ethics And Policies
NEW ETHICAL DILEMMAS

 
CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA

 
NEWSROOM SOCIAL MEDIA POLICIES

 
CHECKLIST

 
 
CHAPTER 8 Mobile and Social Media in Your Career
QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS

 
MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS

 
FINDING JOB AND INTERNSHIP LEADS

 
BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW

 
CHECKLIST

 
 
NOTES
 
INDEX
 
ABOUT THE AUTHOR

Supplements

Companion Website

A companion website (MobileandSocialMediaJournalism.com) provides resources, including examples from professional journalists, video tutorials, industry related news, and sample assignments. 

Social media created for this book, including a Twitter feed (@MobileJourn) and Facebook page (fb.com/MobileandSocialMediaJournalism), give students the latest industry trends and professors tips for teaching the course.

“This textbook is an exceptional guide that helps students understand and apply the concepts of utilizing social media to one’s advantage in the news business.”

Dante Mozie
South Carolina State University

“This is the most useful and up-to-date text I’ve found to teach students how to incorporate social media into their reporting — and not just to incorporate it, but to consider the needs of online platforms first. This book clearly explains why and how social media has become indispensable to journalists, and it provides invaluable instructions for students in using the different platforms both professionally and ethically.”

Sara Baker Netzley
Bradley University

"Informative and comprehensive, but like having a conversation with a respected friend!”

Melissa Dodd
University of Central Florida’s Nicholson School of Communication

“Good introduction to the technology of communication, associated roles, and specialized writing.” 

G. De Blasio
Northern Kentucky University

“It’s a useful book that will help students to think about producing journalism in a social media environment.”

Myles Ethan Lascity
Chestnut Hill College

"Media professionals who want to expand their social media vocabulary and update their skill sets will find pointers on how to maximize their journalistic goals using Twitter, Facebook, Instagram, and Snapchat. Also strong are the book’s crossreferences among chapters, alerting readers to material upcoming in future pages or reconnecting them to concepts previously introduced"

Mary Spillman
Electronic News Journal

“In an adaptive and resilient manner, similar to the journalist he is trying to build with this book, Adornato arms future journalists with strategies that emphasize the core of journalism—verification and objectivity—as they relate to and impact social media practices, to maintain the notorious and beloved journalistic standards.”

Adrienne A. Wallace
Grand Valley State University,

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

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ISBN: 9781506357140
£52.00