Share
Music Business Handbook and Career Guide
12th Edition
- David Baskerville - Professor Emeritus, Late of the University of Colorado, Denver
- Tim Baskerville
February 2019 | 632 pages | SAGE Publications, Inc
The Twelfth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David and Tim Baskerville’s handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the record industry, music careers, artist management, and more.
The fully updated Twelfth Edition includes a comprehensive discussion of the streaming revolution and its impact on all parts of the value chain, including composers, performing artists, publishers, and labels. The book also analyzes shifts in the competing platforms of consumption ranging from fast-shrinking physical formats and broadcasting to downloads and subscription services. This edition offers more vignettes than ever, illustrating how individuals in different industry roles advanced their careers, as well as how they’ve adjusted to the intertwining influences of technology, law, and culture.
The fully updated Twelfth Edition includes a comprehensive discussion of the streaming revolution and its impact on all parts of the value chain, including composers, performing artists, publishers, and labels. The book also analyzes shifts in the competing platforms of consumption ranging from fast-shrinking physical formats and broadcasting to downloads and subscription services. This edition offers more vignettes than ever, illustrating how individuals in different industry roles advanced their careers, as well as how they’ve adjusted to the intertwining influences of technology, law, and culture.
Foreword by Nile Rodgers
Preface
Online Resources
Acknowledgments
About the Authors
Part I. Setting the Stage
1. Overture
2. The Music Business System
Part II. Copyright, Songwriting, Publishing, and Licensing
3. Music Copyright
4. Professional Songwriting
5. Music Publishing
6. Music Licensing
Part III. Managing Artist Relationships
Chapter 7. Agents, Managers, and Attorneys
8. Artist Management
9. Unions and Guilds
Part IV. The Recorded Music Industry
10. Record Labels
11. Artists’ Recording Contracts
12. Record Production
13. Record Label Marketing and Distribution
14. Music Streaming
15. Market Analytics
Part V. Live Performance
16. Concert Promotion and Production
17. Concert Venues
18. Arts Administration
Part VI. Music in the Marketplace
19. Music in Radio
20. Music in Television and Video
21. Dramatic Scoring for Movies, TV, and Games
22. Music in Advertising
23. Music and Theater
24. Music Products
25. Business Music and Production Libraries
Part VII. The Entrepreneurial Musician
26. The DIY Toolkit
27. Starting Your Own Business
Part VIII. Career Planning and Development
28. Career Options
29. Career Development
Part IX. The Global View
30. The World Outside the United States
31. International Copyright
Appendix A: Membership and Copyright Forms
Appendix B: Selected Resources
Glossary
Index
Supplements
Instructor Resources Site
study.sagepub.com/baskerville12e
Password-protected Instructor Resources include the following:
- A test bank by Tim Baskerville is available containing multiple choice, true/false, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
- Editable, chapter-specific Microsoft® PowerPoint® slides by Tim Baskerville offer you complete flexibility in easily creating a multimedia presentation for your course.