From the introduction to the conclusion there is a systematic strand throughout this readable text. The focus on process and application provides the reader with insight into approaches and techniques to plan and successfully undertake a business research project with confidence!
This is a book that research students in business schools and their supervisors will find indispensable. It is thorough, accessible, practical, tech-savvy and friendly. I’d like to give one as a gift to every new research student who comes my way.
An excellent book discussing research topic and steps in an engaging way. Highly recommended.