Create a flyer for "Public Relations Theory"

“A survey textbook of PR theories that works as a great reference guide to students.”

“Lordan and Travis’s proposed text will make a valuable contribution to public relations curriculum. The topics/subtopics raised by the text reflect the modern climate of public relations theory.”

“A textbook that exemplifies the modern landscape of public relations, using case histories to connect theory to practice.”

“This is a great textbook for advanced undergraduate PR Theory classes. It presents a wide variety of theories from different perspectives and ties them to PR applications.”

“A comprehensive and up-to-date textbook that could be utilized in multiple courses.”

“It fills a much needed gap in the discipline by updating theory texts that haven’t been written for more than a decade.”

“This is one of the few textbooks that provide a wide variety of theories valuable to public relations practitioners who aspire to think more strategically about their work and to public relations students who need guiding principles as they enter the profession.”

“Clear and easy to follow, well researched and sourced, offers a review of PR theories, models and concepts in a manner easy to understand and to apply to practice.”

“An easier read than PRT2 for the incoming grad student, it provides a very current and comprehensive overview with excellent very current examples that relate the theory to cases.”

“This text shows promise as an accessible, comprehensive and current introduction to PR theory that can open the door for students to engage journal articles and advanced texts with a stronger foundation.”

“This volume provides a comprehensive, and easy-to-read, review of the fundamental theories that have informed the rise of public relations.”