Strategic Management by Richard Lynch is the definitive textbook on how to proactively create and control an organization’s future direction and competitive advantage. This is the result of a lifetime of experience and insight, distilled into an compelling and comprehensive book. In previous editions, readers have been attracted by the blend of rational and creative thinking in approaching strategic decision-making.
Strategic Management remains the key textbook for exploring both the innovative and planned aspects of strategy. Its readable, student-friendly style works well with its comprehensive and current coverage of all the key strategy topics.
The new ninth edition builds on the strengths and structured presentation of the earlier editions. In particular, the wide range of strategy case material - both new and old - offers insights and challenges for both individual readers and for class discussion. Green strategy issues, sustainability and the many international strategy examples remain major strengths of this book. The companion site and the detailed slides remain an added value allowing to easily adapt the book content for lectures or seminars. MBA students particularly value the discussion of strategy implementation.
This text carries information to provide students with an introduction to the themes of strategic management. The organisation of the text logically progresses students through the essential components, contributing to their construction of their individual understanding of the complex subject of Strategic Management.