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Dr Seema Gupta’s book on understanding the mindset of how and why people buy online is unravelling. Dr Gupta deep dives into the behaviour of a digital consumer and dispels the myth underlying the online shopping behaviour. In this interesting read, the power of customer engagement through visual promotions is better revealed. Marketers will find ways to improve their bottom line with the concepts and ideas discussed in this must-read book.
Understanding the psychology behind consumer behaviour in the context of digital channels and online shopping is important. This book offers key insights into these issues. The chapters on perception and price are managerially relevant.
Dr Seema Gupta packed ‘em in—insights, ideas and inspiration. An enlightening text that brings together in one place exponential changes the online shopping world is driving across marketing and explains today’s requisite paradigm for reinventing your brand. It’s a compass for marketers in this era. It’ll give you a multitude of ideas drawn from cognitive psychology and behavioural economics to engage and succeed in the digital consumer republic.
This is a very important book for marketers. Understanding consumer psychology is key to business. A very informative read on a very pertinent topic. Dr Gupta has effectively decoded why people buy.
This book is a gem when it comes to giving you insights into how people buy online. Even after spending 10+ years in the marketing domain, this book gave me a completely new perspective into the mind of an online consumer, and if you are someone looking to sharpen your online game, there can’t be any other book than this. I would highly recommend every budding marketer to go and grab a copy of this book.
This book is quite insightful and shines a new light into the minds of the e-commerce consumer. It puts the intent and user behaviour in a new perspective. This is the perfect wisdom to weigh the ethics in any designed experience.
Retail and e-commerce is an area of immense interest to me. Paco Underhill’s treatise on shopping Why We Buy is meeting a match in this book in understanding how consumers or shoppers buy online. Professor Seema starts with how ‘online shopping creates an incredible illusion of saving time and exposes the reality’ and that got me hooked to the book. She then goes on to talk about the invisibility and anonymity of online behaviour and thinking behind social acceptance in choosing a hotel room or a leisure trip.
Developing winning value propositions is challenging. Dr Gupta’s book, with its many examples, will prove to be a powerful aid to strategists seeking to anchor their value propositions in consumer psychology.
A rare collection of actionable insights derived from the minds of decision-makers willing to commit, Professor Seema’s take on digital purchase behaviour is illuminating for marketers and reassuring for buyers.