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Charu’s book #YOU: Build Your Personal Brand not only articulates the otherwise nebulous concept of a personal brand in clear terms, but it also provides tools for evaluating and improving it. I am sure her readers will find the book very interesting and useful.
This book is a one-stop shop to build the greatest asset we have—ourselves. Who does not want to build one’s own repute—only if we knew how to do it in a safe manner. Charu explains it all in her highly readable book, presenting the framework for building a powerful personal brand throughout one’s career and life.
Charu is a trainer and a coach with a strong track record of enabling professional success. In an increasingly digital world that is more connected and even more cluttered, it is increasingly important to build a brand that truly defines who we are and what we can deliver. While most of us focus on technical and soft skills, Charu points out that we need to do more for creating awareness of our competencies, areas of interest, accomplishments, and contributions. I am sure professionals across industries will benefit immensely from this book.
This insightful action guide lays down a practical approach to maximize one’s value to self and organization. Simple, and lucid, it provides an easy-to-follow plan. I recommend taking the best advantage of this action guide.
The book presents four important aspects of a personal brand—domain knowledge, networking, visibility and presentability. It explains the importance of understanding the political dynamics of an organization and leveraging the social media to enhance one’s visibility. Replete with references and real-life examples, the book is a must-read for professionals and start-up entrepreneurs.
Charu has this unique ability to present seemingly impossible soft skills concepts into practical manageable steps. This book showcases the skills that Charu herself demonstrates in every interaction.
If you want to be widely known for one thing, then please grab this book. Charu has found a simple way to communicate the powerful process of building one’s own personal branding. The frameworks and tools are easy to practise. A handy guide for all professionals.
In the digital world, building your personal brand is more important than ever, and especially so in this post-lockdown, new world of work. Towards that, Charu’s book is something that all professionals need to read. What makes the book engaging are the diagrammatic representation of concepts and the exercises for self-improvement. Charu has also employed storytelling which enhances the reader engagement.
In today’s world, building a strong personal brand that stands out from the crowd and defines you has become increasingly important. Charu Sabnavis handholds you through the exercise of systematically building a strong personal brand based on your core strengths and expertise. Using easy to understand graphics, storytelling and exercises, the book is an easy-to-follow guide to personal brand building.
Charu has found a simple and compelling way to pull together the science and art of personal branding. Comprehensive, focused and immediately useful, the book is an articulate and a highly readable synthesis of the principles of personal branding and a framework for applying these principles in real-life situations. The book is a must-read for current and aspiring leaders.
The book is very well written and, in a simple way, guides the reader through the building blocks of creating and enhancing the personal brand. I loved the way the storytelling technique has been used by Charu to demonstrate some of the concepts. The action-based approach is commendable as it aims to embed the learning in the reader’s psyche.
The ‘four dimensions of a personal brand’ explained in the book gives the reader a clear direction on things-to-do to build one’s brand. The book is supported with stories which enhance the recall value, and the simple, easy-to-use and high-impact tools and exercises deepen one’s self-awareness and put the reader on the path of developing and strengthening the personal brand. This is a must-have book in everyone’s personal library.
Besides the fact that Charu’s book deep dives into the ‘what’ of personal brand building, it also comes in at a time when each one of us had had an excruciating pandemic event that has led us to introspect and self-assess even more on building our personal equity and brand. I highly recommend Charu’s #YOU: Build Your Personal Brand. It is for everyone as it successfully addresses presumably the greatest question never asked by many—what is my personal value proposition and how do I strengthen it? Go ahead, engage with the book and you will emerge a different person.
#YOU: Build Your Personal Brand provides a refreshing and an integrated approach on personal branding. In this book, Charu has skilfully crafted a narrative and offered a tapestry for young and emerging professionals to introspect, discover and build an impactful and authentic personal brand needed to be successful in our modern society. I would categorize this book as a do-ityourself guide on personal branding.
Every one of us wants to leave an impact, build a network that opens doors and tell our story in a memorable way. But to do that we need help. I believe #YOU: Build Your Personal Brand by Charu Sabnavis is just the book to get you started on this journey of learning to pay attention to who you are and how you can leave a positive impression. The book has handy tools, lots of practice opportunities and a clear, thorough structure. No young professional can afford to miss this stepping stone to a better career.
Charu has stepped up to demystify an area that, at best, has got scattered attention—either remaining theoretical or leaning towards tips and tricks. Her book offers both—captivating clarity of the relevant concepts and very practical methods that can be easily learned. I see this as a powerful playbook on the subject. Any corporate executive who believes in the power of building impactful relationships must read this; it will make a difference.
I congratulate Ms Charu Sabnavis for this very useful work on personal branding. In a highly competitive world laden with information overload, both youngsters and those in their midcareers are often directionless on how to prove and present their worth. This book is in fact a manual for those struggling to prove themselves, and I recommend it not only for students on the threshold of employment but also professionals at different stages in their career.
This book fills a vital knowledge gap as most people are unaware of their own shortcomings in one or more of the four dimensions of their personal brand. The book is rich and holistic, with a clearcut roadmap in a less-explored area.