As in previous editions, Strategic Management provides a comprehensive framework for designing and delivering strategy, written in an engaging, contemporary style. In the 10th edition, the authors provide an array of new cases and embrace topical themes including sustainability strategy, digital transformation, and deglobalisation. This is a must read text for any introductory course on strategic management.
For almost two decades, Lynch's 'Strategic Management' series has been at the forefront of transforming the teaching of strategy. With each edition building upon its predecessor, the 10th edition continues this success story with a fresh perspective and updated content. This is not just a textbook; it is an indispensable resource for anyone seeking to understand the intricacies of strategic decision making.