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". . .excellent: an innovative and insightful analysis. . .Cameron gives new direction to the literature on ideologies of English, beyond the examination of linguistic form and correctness issues."

Bonnie Urciuoli

`This is one of those books - in my view the best kind of academic work - which takes a very specific phenomenon, and shows it to be the key issues of much larger significance.... I found this book entertaining, moving, inspiring, infomative, and intellectually stimulating. It jas altered my ideas about applied linguistics, and about what happens in my daily life' - Applied Linguistics

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