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'Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out…

The book provides students with a nice overview about the key concepts in PR.

Mrs Nora Denner

Good resource for entry level students in Public Relations

Mr Adrian Crookes

Good overview but all terms are sufficiently covered by general textbooks on the topic.

A useful supplementary reading but I prefer to give students journal articles in this regard

Mr Jan Breitsohl

. . .provides a great overview of key terms and procedures crucial to the success of students as future PR professionals

Dr Christopher Bond

This is a good text to accompany a core text on Public Relations. it is is also very useful for marketing and business students. Valuable for post grads new to PR also.

Mr Robbie Smyth

Needs an index; could be a useful book but some non-standard terms used (such as ' public relations (internal) rather than 'internal communicaitons') makes the book difficult for students to use as background

Mrs Elizabeth Bridgen

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