This text book has a good balance by including the quantification of marketing metrics via a customer orientation focus. It is done in a very understandable and usable manner. It would eliminate my having to bring in outside materials that are time consuming and costly and eliminate the student’s questioning why I am using the text if I have to supplement it so much and only refer to it versus dealing with the content.
Practical information for graduating marketing majors.
Comprehensive yet concise presentation of the material is appreciated. Also it is a good value for students.
I believe that the approach used in this text can help students build a foundation to “do” marketing. The approach taken for this text offers a more tangible approach to marketing than the more abstract approaches of other texts.
There is no other text on the market that closely parallels marketing practice as closely as this one. The existing texts are all pretty much a rehash of the original Kotler with some updating over the decades, and some entertainment. This text is not just distinctive, but truly current in a significant, relevant way for both students and professors.
This text has all I need and saves my time to add all supplementary materials/formula while I teach this course. Excellent!!
Fantastic book. My students have benefited lots from it. I would definitely recommend it.
Really good Marketing Management text. Covers all areas required of this subject in good and accessible detail for students.
Was happy with it last spring -- so adopted again for spring 2012
I love the layout of this book, all the photographs and the fact that it discusses careers. However, for the UK students, I think it is just too 'American'. I can still make good use of it but not as a core text.
It is very interesting approach to adopt the 3R's of the relationship marketing perspective as the structure of this textbook. For a general course on markekting, however, this focus may be a little too specific.
The book offers students a structured logical focus to relevent topics.
A good background guide to aid independent learning.
This is a very good book with excellent case studies which hep students to put the theoretical concepts into practice. It is very useful for undergraduate students.
This is an excellent book providing up to date information on the subject of marketing management. My only complaint is that it is (understandably) too American focused rather than UK, but this has lead me to other UK based research.
Marketing Management by Kenneth Clow will be recommended for Spring 2011
with Marketing by Kotler.
Kotler's Marketing Text will be the main text and Marketing Management by Clow will be recommended as a supplemental reading for the students.
Essential textbook in marketing management. The Book includes very good case studies for students.
An excellent and more importantly easy to read and understand book which is very well laid out and really gets the customer importance accross to the students. I really like the format and will recommend it to my students
Highly desirable text book, suitable for all undergraduate students studying marketing and the management of service organisatiions.
Graphic and visual displays are excellent, chapters follow a logical sequence and are well written. The book makes excellent use of current case studies to effectually reinforce the theroetical perspectives.
It's a very nice book with many practical examples.