You are in: Australia & New Zealand Change location
Too much detail for the students on the course
This was a clear, well written text. It provides very useful practical advice for anyone working in health related fields embarking on work communicating with people whether at an individual or population level. As such it would be useful for those in the world of work and those in education. It could be very useful for students in nursing, allied health and medical training, undergraduate and post graduate courses. the content is well supported by theory explanations and discussions.
This text, in part, plugs the gap that health promtion students find when the less tangible aspects of message communication are discussed and the lecturer has taken them to the edge of the evidence base! Presenting material is key to social marketing and this text will help with the basics in communicating persuasively.
Nice book with good anecdotes!
A really useful text, providing helpful and usable advice on how to communicate well on health issues. I like the fact that the final chapter briefly summarizes the earlier content.
This is a well written and well produced book with a variety of thought-proking ideas about ways of presenting information. It's not a book on writing about the doing of a practice such as counselling, for example. I would say it it for those producing teaching materials, publicity, information and for those purposes it is very good. I have only recommended it as supplemmental because it will be useful to some but not all of the students on my courses.
