"This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy list of contributors from colleges and universities across the globe...recommended for academic and special libraries serving researchers and practitioners of the discipline."
A comprehensive resource which will be useful to anyone studying PR
A useful library resource, but too expensive to recommend as a student purchase.
Magnificent book covering a very wide range of topics, ideal for final year and postraduate students interested in academic debate.
An essential in the body of knowledge for public relations professionals.
some good articles but a few notable omissions
Excellent handbook of current issues and thinking - perfect for undergraduate and postgraduate study and research