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Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendlyPhilip SchlesingerUniversity of Glasgow
McQuail's "Mass Communication Theory" is the prescribed reading material for our module, offering students a solid and varied background to the wider study of mass communication. While its scope is somewhat daunting for our students, there have been no complaints regarding its comprehensive nature. The only negative of the text is that it presents very little by way of African (or specifically South African) examples and discussions that our students can relate to. Perhaps by concentrating almost entirely on the first world, the text limits its usefulness to the third?
A very neccesary volume! Giving Students in their first year a good idea was Macc Communication is about.
The mass media plays a huge role in research - as a phenomenon to be researched, as a provider of secondary data or a vehicle used to disseminate findings. Students at MA level are increasingly interested in research projects looking at media content, audiences and/or effects. This book is very relevant to any student who will conduct their research project in this area but also to students who have a general interest in mass media. It is extremely comprehensive and very accessible.
This is an excellent text and will be highly recommended to students.
Very helpful overview on 'classic' topics of media research. McQuail's books presents a good foundation for courses as well as for research routines on mass communication.
For courses it would be helpful if the book gets a better visual structure: text boxes, keywords, self-tests, challenges, ...
The book gives an extensive overview of theories within communication theory and I therefore recommend the book as supplementary reading for students following "Principles of Communication" which is an introductory communication course. However, I find that students at all levels can benefit from reading this book and use it as supplement to communication related courses.
Way too dense for sophomore level class.
This is essential reading for those who are interested in media and communication studies.
McQuail provides comprehensive coverage of theories with focus on matters important to future practitioners as well as researchers—an emphasis included in our course description. It is also the only mass communication theory text that gives an unbiased and balanced treatment of the Toronto School, particularly Marshall McLuhan.
Decided to use Media/Society by Croteau, Hoynes, & Milan instead. It fit the course and students better.
Useful for understanding modern communication and theories of media effects
This updated text builds on previous editions, particularly in the area of online media, which has become so relevant both in thinking on media, and in the lives of students themselves in recent years. The structure of the text is also useful , as it covers key theories intially, before moving on to look at specific aspects of media study such as organisations or audience. This intial focus on theory will help to give students a good base in which to work from before they move to read about more targeted topics.
Detailed and informative overview for first year media students.
The book offers a concise and comprehensive introduction into theories of mass comm. Written in an easily comprehensible manner it is excellent for those intending a career in mass comm and related subjects.
McQuail has been my reliable basic text for years and the new edition confirms this.
This is a classic reference book.
Covers a huge amount of theory in an accessible manner - a great reference title for students of the media.
This is an excellent introduction to Masscom theory. I commend it to students as supplemental reading for this unit.
In this edititon McQuail provides a good update of his previous editions