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The book offers an opportunity to economic analysts, media, policy makers, marketing professionals, development professionals and students to understand how India’s growth story has unfolded. It also offers the opportunity to evolve gender-sensitive policies in the face of national economic growth…The book is a scholarly publication. The flawless editing and proof reading of the book is admirable. The book is a significant contribution to the study of India’s ‘Consumer Economics’
This book nicely collates the key findings of the National Survey of Households Income and Expenditure (NSHIE) and will serve as a handbook for all those who work on household survey-based studies in the context of India. It will also be useful for those who are trying to understand how Indian consumers are changing.
The book provides valuable quantities insights into the dynamics of India’s growth story…. The most significant contribution of the study is in providing quantitative authentification to widely held notions which often do not get the importance they ideally should, owing to their qualitative leanings. The study clearly scores over other similar works in terms of richness of data and the level disaggregation. It will be of interest to and useful reference for economic analysts, policy-makers, development professionals and policy think tanks.
The survey on which this book is based covered over 440,000 households in rural and urban India spread over 24 states. No previous research project has had such a formidable sample base. It is no overstatement that we had at our disposal data from one of the most scientifically designed and meticulously conducted surveys of its kind in India. The effort, which marks the debut of the NCAER-Centre for Macro Consumer Research (NCAER-CMCR), explores the connection between national economic well-being and phenomenon like urbanisation, consumerism and rural market evolution.