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Understanding Public Relations pushes the genre of the public relations text into new territory. Lee Edwards looks beyond organisational boundaries to vividly illustrate and explore the public relations occupation as a social and cultural practice.
A must-read for any serious PR student or scholar, Edwards’ socio-cultural approach presents an important and timely challenge to the dominance of functionalism in the field of public relations.
Edwards thinks deeply about the world we live in, delivering thoughtful, accessible prose on PR’s role in society. Ideal for PR students, scholars and practitioners.
Lee Edwards’ important book offers a crucial and unique perspective on public relations by emphasizing society and culture as a sense-making context for PR. With chapters exploring the dynamics of public relations within cultural contexts of race, class, feminism, political economy and ethics, Edwards rightly insists we think about the power relations that authorize contemporary forms of promotion.
One of the most comprehensive and coherent explorations of the role of public relations in society to date. A must-read for anyone who is serious about understanding its power and its possibilities.
This is a wonderful book that teaches students the importance of practicing ethical public relations in society. Had been searching for such a text for a long time!
Very good and relevant book to see influencingf aspects not only on the organizational scale, but also on societal and political levels. A "must-read" for any student dealing with this topic. Also the book contains very relevant actual case studies to illustrate the topic.