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The effort is laudatory. This has never been attempted in India and Basu should get due credit for her effort in clearing out the cobwebs regarding gender stereotypes in Indian corporations. This book bridges the gap that exists in the Indian gender management scenario. This book will help corporates manage their human resources in a dignified and humane manner, giving equal respect to both genders.
The book is well written. The literature survey done includes a wide variety of work done in the west in management circles…The literature is drawn primarily from studies done in social psychology. The variables taken for the three experiments are quiet inclusive. The methods used are also time-tested. These are the latest used in contemporary academia. It shows the knowledge of the author and in-depth painstaking study that she has conducted for the sake of her present work.
This book has made a fair start on looking at the root causes of gender stereotyping in India. It is important to discuss and debate on these issues and look for possible solutions…this book will be instrumental for research to be done in this area.
Gender Stereotypes in Corporate India: A Glimpse explores the theme of `understated` gender stereotypes in the corporate domain in India, while delving into the antecedents and outcomes. The book argues that a transformation at the level of policy making, along with a collective will for changing mindsets, is needed to overcome gender differences in organisations.