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Organizational Aspects of Health Communication Campaigns
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Organizational Aspects of Health Communication Campaigns
What Works?

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Other Titles in:
Health Communication

July 1993 | 250 pages | SAGE Publications, Inc
How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.
 
Introduction
Thomas E Backer and Ginna Marston
Partnership for a Drug-Free America
An Experiment in Social Marketing  
Robert T Golembiewski
Commentary
Mary Ann Pentz and Thomas W Valente
Project STAR
A Substance-Abuse Prevention Campaign in Kansas City  
Leonard D Goodstein
Commentary
D Lawrence Kincaid et al
Turkey's Mass Media Family Planning Campaign
David Krackhardt
Commentary
June A Flora with Darius Jatilus et al
The Stanford Five-City Heart Disease Prevention Project
Peter B Vaill
Commentary
Everett M Rogers
Diffusion and Re-Invention of Project DARE
Mark Kiefaber
Commentary
Kathryn C Montgomery
The Harvard Alcohol Project
Promoting the Designated Driver on Television  
Jean M Bartunek
Commentary
 
Synthesis

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ISBN: 9780803949980
£54.00