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Organizational Creativity

Organizational Creativity
A Practical Guide for Innovators & Entrepreneurs

  • Gerard J. Puccio - Buffalo State - State University of New York
  • John F. Cabra - Buffalo State - State University of New York
  • Nathan Schwagler - The Dali Museum (St. Petersburg, FL), University of South Florida - St. Petersburg

June 2017 | 264 pages | SAGE Publications, Inc

Reignite your creative-thinking skills to produce innovative solutions


Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Introduction: Purpose and Design of This Book
About the Authors
Chapter 1. Innovation Wired: You Evolved to Create
Knowing—You Were Born to Be Creative

Doing—Tuning in to the Creativity Already Inside of You

Being—Making Reflection a Habit

Chapter 2. How to Survive and Thrive in an Era of Innovation and Change
Knowing—The Forces for and Against Creative Thinking

Doing—Removing the But in Your Thinking

Being—Reflecting and Redirecting Yes-But Thinking

Chapter 3. What We Know About Creativity
Knowing—Sorting Creativity Fact From Fiction

Doing—Creating Your Own Mood

Being—Developing an Internal Locus of Control

Chapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset
Knowing—Top Reasons for Studying and Developing Your Creativity

Doing—Selling Creativity

Being—Making Creativity a Habit

Chapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways
Knowing—Understanding the Creative Mind

Doing—Training the Creative Mind

Being—Internalizing the Divergent Thinking Principles

Chapter 6. Understand: The Power of Observation and the Importance of Problem Definition
Knowing—Seeing and Questioning What Others Miss

Doing—Acting Like a Serial Opportunist

Being—Living Like a Serial Opportunist

Chapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas
Knowing—Ideating: The Mind’s Capacity to See the Future

Doing—Using Associative Thinking to Visualize Anew

Being—Living Like an Idea Generator

Chapter 8. Experiment: Strategies to Develop and Validate the Best Solutions
Knowing—Developing and Validating Through Experimentation

Doing—Acting Like an Idea Developer

Being—Living Like an Idea Developer

Chapter 9. Implement: Gaining Buy-In and Driving Change
Knowing—Everyone Is in the Business of Sales

Doing—Acting Like an Influencer and Change Agent

Being—Influencing and Leading Change

Chapter 10. The Emotionally Intelligent Leader
Knowing—Emotional Intelligence Is Not a Soft Skill

Doing—Tools and Strategies for Overcoming Creative Blocks

Being—Actively Learning From Failure

Chapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd
Knowing—Investment Theory of Creativity

Doing—Addressing Resistance to Change

Being—Becoming a 21st-Century Innovator


"Organizational Creativity is a wonderful book – so engaging, enlightening, and inspiring that readers will hardly notice how much they are learning. It gives a guided tour through each stage of the innovation process, from identifying and defining the most important problems, to generating breakthrough ideas, to successfully implementing the best solutions. Aspiring entrepreneurs, innovators, and business leaders will find here the keys to nurturing not only their best ideas but also their most creative selves."

Teresa Amabile
Harvard Business School

Sample Materials & Chapters


Chapter 5

For instructors

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ISBN: 9781452291550

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