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Participatory Communication
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Participatory Communication
Working for Change and Development

First Edition
Edited by:

Volume: 18

October 1994 | 472 pages | SAGE Publications Pvt. Ltd
Critical theoretical perspectives on participation and communication processes in Third World development are presented by leading scholars in this volume. While the perspectives of the book are diverse, the two dominant themes that emerge are: that development communication must be dialogical and transactional; and that it must play a central role in offering new philosophies, concepts and models which facilitate participation of the people in all phases of development.
Paulo Friere
Foreword
Shirley A White
The Concept of Participation
Transforming Rhetoric to Reality

 
 
PART ONE: PERSPECTIVES ON PARTICIPATION
Juan Diaz Bordenave
Participative Communication as a Part of Building the Participative Society
Pradip Thomas
Participatory Development Communication
Philosophical Premises

 
Thomas L Jacobson
Modernization, Post-Modernization Approaches to Participatory Communication for Development
Kevel J Kumar
Communication Approaches to Participation and Development
Challenging the Assumptions and Perspectives

 
 
PART TWO: PARTICIPATORY APPROACHES AND MODELS
Robert White
Participatory Development Communication as a Social-Cultural Process
Syed A Rahim
Participatory Development Communication as a Dialogical Process
K Sadanandan Nair and Shirley A White
Participatory Development Communication as Cultural Renewal
Niell McKee
A Community-Based Learning Approach
Beyond Social Marketing

 
Benjamin V Lozare
Power and Conflict
Hidden Dimensions of Communication, Participative Planning and Action

 
 
PART THREE: PARTICIPATORY DECISION MAKING AND ACTION
Joseph Ascroft
Participatory Decision Making
A Parable

 
Joseph Ascroft and Sipho Masilela
Participatory Decision Making in Third World Development
Joseph Ascroft and Robert Agunga
Diffusion Theory and Participatory Decision Making
Srinivas Melkote and Chandrasekhar Vallath
Operational Impasses in Knowledge Sharing
Case Study Examples

 
Sybil L James
Facilitating Communication Within Rural and Marginal Communities
A Model for Development Support

 
 
PART FOUR: PARTICIPATORY MEssage MAKING
K Sadanandan Nair and Shirley A White
Participatory Message Development
A Conceptual Framework

 
Shirley A White and Pradeep K Patel
Participatory Message Making with Video
Revelations from Studies in India and the USA

 
Binod C Agrawal
Kheda
An Experiment in Participatory Communication

 
Francis P Kasoma
Participatory Rural Newspapers as Agents of Development
A Reciprocal Agenda-Setting Model

 
Alfonzo B Deza
Media Production and the Process of Becoming in the Context of Community Building
Subhadra Belbase
Participatory Communication for Development
How Can We Achieve It?

 

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ISBN: 9780803991439
£19.99