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Persuasion in Practice
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Persuasion in Practice

Second Edition

Other Titles in:
Persuasion

April 1991 | 248 pages | SAGE Publications, Inc
What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.
 
What Persuasion is, What it is Not, and How it is Maintained
Debunking Some Myths

 
 
How People Interpret Reality
Constructs, Schemata, Rules and Illusions

 
 
Attitudes and Values
 
Theoretical Orientations of Persuasion Research
 
Contemporary Theories and Models of Persuasion
 
Persuasion Variables
 
Interpersonal Communication
 
Persuasion in Organizations
 
Persuasion and the Mass Media
 
Political Persuasion
 
Conclusion

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ISBN: 9780803933170
£52.00