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Planning Focus Groups

Planning Focus Groups

Volume: 2
Other Titles in:
Focus Group Research

September 1997 | 160 pages | SAGE Publications, Inc
David L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools.
Guiding Principles of Planning
Planning and Timelines
Personnel and Budgeting
Deciding on the Degree of Structure
Deciding on the Group Composition
Deciding on Group Size
Deciding on the Number of Groups
Recruiting the Participants
Setting Up the Sessions
Checklist for Planning Focus Groups

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ISBN: 9780761908173

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