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Portfolio Building Activities in Social Media

Portfolio Building Activities in Social Media
Exercises in Strategic Communication

Other Titles in:
Public Relations (Analysis)

January 2019 | 96 pages | SAGE Publications, Inc

Featuring 50 real-world activities across various social media platforms!

Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.

Bundle and save!

Students only pay $5 for this workbook when bundled with the print version of Social Media for Strategic Communication. Use Bundle ISBN: 978-1-5443-5475-0

Visit the author’s blog at get tips for teaching the course, industry related news, & more!

Chapter 1. Introduction to Social Media: An Art and Science
Creative Exercise Assignments  
Self-Awareness Exercise  
Chapter 2. Ethical and Legal Fundamentals of Social Media
Social Media Code of Ethics Assignment  
Social Media Policy Assignment  
Chapter 3. Personal and Professional Branding
Managing Online Reputation Assignment  
Personal Branding and Networking Framework  
Social Media Coaching and Thought Leadership Report  
Social Media Certifications Audit Report  
Key Areas of Social Media Tree  
Chapter 4. Industry Qualifications and Roles
Industry Position Analysis  
Networking and Outreach Assignment  
Chapter 5. Research in Social Media: Monitoring, Listening, and Analysis
Social Media Internal and External Audit Assignment  
Brand Social Media Template Analysis Assignment  
Social Media Platform Assessment Assignment  
Social Media Listening Assignment  
Social Media “Riff-Off” Competition  
Chapter 6. Strategic Planning for Social Media
Crisis Communication Plan Assignment  
SWOT Analysis Assignment  
Strategic Brief  
Social Media Event Planning Content Game Plan Assignment  
Chapter 7. Strategic Writing for Social Media
Creating a Style and Writing Guide Assignment  
Blogging Assignment  
Community Copywriting Assignment  
Infographics Assignment  
E-Book Assignment  
Organic Versus Third-Party Tool Exercise  
Chapter 8. Audience Segmentation and Analysis
Identifying Audience Segmentation Assignment  
Audience Analysis Worksheet Assignment  
Audience Segmentation Audit Assignment  
Influencer Assignment  
Chapter 9. Creating, Managing, and Curating Content
Content Idea Proposal Assignment  
Content Creation Assignment: Images  
Social Media Content Marketing and Analytics Certification Report  
Visual Storyboard Assignment  
Social Media Workshop Assignment  
Content Creation and Curation Audit Exercise  
Chapter 10. Measurement, Evaluation, Budget, and Calendar
Paid Media Assignment: Facebook and Instagram  
Social Media Budget Assignment  
Content Creation Assignment: Evaluation  
Chapter 11. How Social Media Is Applied: Exploring Different Specializations, Part I
Social Media and Sports Assignment  
Social Media and Crisis Communication Message Mapping Assignment  
Social Media and Journalism Assignments and Exercises  
Chapter 12. How Social Media Is Applied: Exploring Different Specializations, Part II
Social Media and Nonprofit Assignments And Exercises  
Social Care Assignment  
Social Media Around the World Assignment  
Chapter 13. What Does the Social Media World Have That Is New?
Future Trends Pitch Assignment  
Social Media Checklist for Continued Education  
Creative Innovation of Social Media Education: How to Continue Being a Lifelong Learner  
Self-Reflection and Actualization Exercise  

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ISBN: 9781544338255