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The SAGE Handbook of Digital Marketing
The SAGE Handbook of Social Media Marketing
The SAGE Handbook of Digital & Social Media Marketing
The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Propaganda
Legends in Consumer Behavior: C Whan Park
The SAGE Handbook of Service-Dominant Logic
Legends in Marketing: Gerald Zaltman
Legends in Strategic Marketing: Rajan Varadarajan
The SAGE Handbook of Consumer Culture
Legends in Marketing: Paul E. Green
Marketing in China
Legends in Consumer Behavior: James R. Bettman
Legends in Marketing: George S. Day
Legends in Consumer Behavior: Jacob Jacoby
New Directions in Consumer Research
Legends in Consumer Behavior: Morris B. Holbrook
Legends in Marketing: Jagdish N. Sheth
Legends in Consumer Behavior: Russell W. Belk
Legends in Marketing: Yoram 'Jerry' Wind
Legends in Marketing: Christian Gronroos
International Perspectives of Marketing Theory
Philosophy of Marketing
New Directions in Critical Marketing Studies
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