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Professional Selling

Professional Selling

Other Titles in:
Sales Management

March 2020 | 320 pages | SAGE Publications, Inc

Formerly published by Chicago Business Press, now published by Sage 

Professional Selling covers key sales concepts and strategies through the approach of highlighting detailed aspects of each step in the sales process, from lead generation to closing. Coauthored by faculty from some of most successful sales programs in higher education, this insightful text also offers unique chapters on digital sales, customer business development strategies, and role-play.

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ISBN: 9781948426183