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Program Evaluation

Program Evaluation
Embedding Evaluation into Program Design and Development

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March 2020 | 432 pages | SAGE Publications, Inc

Program Evaluation: Embedding Evaluation into Program Design and Development provides an in-depth examination of the foundations, methods, and relevant issues in the field of evaluation. With an emphasis on an embedded approach, where evaluation is an explicit part of a program that leads to the refinement of the program, students will learn how to conduct effective evaluations that foster continual improvement and enable data-based decision making. This text provides students with both the theoretical understanding and the practical tools to conduct effective evaluations while being rigorous enough for experienced evaluators looking to expand their approach to evaluation. 

Part I: Introduction
Chapter 1. Evaluation Matters
What is Evaluation?

Why Evaluate

Values and Standards in Evaluation

Types of Evaluation

Internal and External Evaluation

Embedding Evaluation into Programs

Textbook Organization

Chapter Summary

Reflection and Application

Chapter 2. History of Evaluation
The Evolution of Evaluation

History of Ethics in Research and Evaluation

Current Issues in Evaluation

Chapter Summary

Reflection and Application

Chapter 3. Evaluation Ethics
Ethics Defined

Research Ethics Guidelines and Legislation

IRB Protocols and Amendments

Ethical Responsibilities of Organizations

Ethical Responsibilities of Evaluators

Additional Considerations

Chapter Summary

Reflection and Application

Chapter 4: Evaluation Approaches
Inquiry and Ideology

Evaluation Ideology

Evaluation Design

Evaluation Approach

Embedded Evaluation

Reflection and Application

Part II: Embedded Evaluation - Design
Chapter 5. DEFINE Part 1 – Understanding the Program
Embedded Evaluation

Understanding the Program

Delineating Goals and Strategies

Explaining the Program Theory

Determining Contextual Conditions

Program Theory and Other Theories

Considering Alternative Theories

Reflection and Application

Chapter 6. DEFINE Part 2 – Modeling the Program
Chapter in Context

What is a Logic Model?

Creating the Logic Model

Using the Program’s Logic Model

More on Logic Models

Chapter Summary

Reflection and Application

Chapter 7. PLAN Part I – Planning the Evaluation
Creating Evaluation Questions

Embedding Evaluation Questions into Your Logic Model

What Data Should I Collect?

Creating the Evaluation Matrix

Chapter Summary

Reflection and Application


Chapter 8. PLAN Part 2: Evaluation Design
Evaluation Design

Evaluation Methods and Tools

Evaluation Matrix – Identifying Data Sources

Chapter Summary

Reflection and Application

Part III: Embedded Evaluation - Implementation
Chapter 9. IMPLEMENT PART 1 – How Do I Evaluate the Program?
Chapter in Context

Informed Consent

Collecting the Data

Organizing Quantitative Data

Organizing Qualitative Data

Chapter Summary

Reflection and Application

Chapter 10. IMPLEMENT PART 2 – How Do I Analyze the Data?
Chapter in Context

Quantitative Data Analysis – Descriptive Statistics

Quantitative Data Analysis – Inferential Statistics

Qualitative Data Analysis

Managing the Unexpected and Unintended

Chapter Summary

Reflection and Application

Chapter 11: INTERPRET – How Do I Interpret the Results?
The Home Stretch

Examining Results

Interpreting Results

Communicating Evaluation Results

Enhancing Reporting and Communication

Chapter Summary

Reflection and Application

Chapter 12: INFORM and REFINE – How Do I Use the Evaluation Results
Purpose of Evaluation

Pre-Evaluation: Efforts to Promote Utilization

During Evaluation: Ongoing Utilization Efforts

Post-Evaluation & Data Dissemination

Chapter Summary

Reflection and Application

PART IV: Applications and Special Topics
Chapter 13: Case Study Applications
Case Study Applications

LEND Evaluation

ACCEL Evaluation

YAP Case Study

Appendix A
Appendix B
Appendix C
Appendix D


Instructor Teaching Site

Password-protected Instructor Resources include the following:
  • Editable, chapter-specific Microsoft® PowerPoint® slides offer you complete flexibility in easily creating a multimedia presentation for your course. 
  • Lecture Notes, including Outline and Objectives, which may be used for lecture and/or student handouts.
  • A Sample Syllabus provides a suggested course model for using the book.
  • Assignments and a semester-long course project are available for download, along with grading rubrics.
  • Full-text case studies and journal articles are accompanied by critical thinking/discussion questions.  
  • Tables and figures from the printed book are available in an easily-downloadable format for use in papers, hand-outs, and presentations.

“This book is a must for anyone who has looked across a lectern at a sea of panicked expressions on the first day of a program evaluation class. Program Evaluation will calm everyone's nerves and create a bit of excitement at the prospect of learning how to evaluate programs and activities.”

Terry Anderson
Troy University

“An excellent addition to books on program evaluation. This book's practicality and focus on techniques of embedding evaluations in program design and development is invaluable. Multiple audiences including graduate students, researchers, practitioners and policy makers would find the text useful.”

Margaret Lombe
Boston College

“This is a great book that provides the details you need to teach and study program evaluation. The author has tremendous skill and ability to present the materials in and interesting and understandable fashion.”

Michael J. Scicchitano
University of Florida

“This text would be a great addition to a research methods course providing the history as well as the various types of program evaluations for the appropriate type of programs.”

Bret D. Cormier
Southeast Missouri State University

“This unique book relates contemporary realities of program evaluation with a particular focus on 'how to' with relevant real-world examples. This well-conceptualized and well-written piece provides much needed insights on the rudiments of evaluation from the very beginning to the end and serves as invaluable resource to faculty, students, policy makers and key administrators across various levels of government/public affairs. The author candidly narrates the benefits and challenges of evaluation in ways that everyone involved in any form of evaluation at any level can relate to. The book's uniqueness makes it a key addition to the existing literature on evaluation in theory, policy, and praxis terms.”

James Agbodzakey
University of North Texas at Dallas

“This book serves as an excellent 'How to Manual' for conducting program evaluations. The presentation is both interesting and concise.”

Sandra Schrouder
Barry University

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

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ISBN: 9781506357447