Increasingly, a variety of different online platforms are being used as places to discover, and engage with, research. Journal content is also no longer limited to just text; it now includes video, podcasts, images, datasets, photographs and maps. Multimedia content aids the discoverability and share-ability of content and allows users to engage with your publication. SAGE Publishing is dedicated to supporting you to ensure that your journal is visible where the user starts their search. But where and how should you be sharing this content to engage and reach an audience beyond the core readership of your journal?
Below are some of the resources we think are key for promoting your journal, offering you a direct way to reach the widest and most appropriate audience.
Twitter allows you to connect with your authors, as well as researchers and society partners within you field and beyond. You can share content from your publication as well as set up search terms to enable you to monitor what is being talked about in your areas of interest: you can then join in on conversations, and share relevant research from your journal. The more you engage, the more people will follow you to listen to your comments and recommendations, allowing you to position your journal as a leading source of information on specific topics and well as widen the reach and impact of your name.
Why not also create a Facebook page for your journal? Facebook lets users add ‘friends’ to build a network of researchers and organizations within a particular field. You can then share information and content from your journal. You can also join and create groups according to your journal’s interests or areas of expertise.
For ideas on how you can use social media tools to help promote your article, please read our guide on Using Social Media to Enhance Discoverability.
SAGE also runs a variety of blog sites to share topical and thought-provoking articles, interviews, videos and features to engage with the academic community. They include:
SAGE Perspectives blog focuses on highlighting topical and interesting research published in SAGE books and journals. The blog includes posts from authors across a wide range of subject disciplines and research areas.
Social Science Space brings social scientists together to explore, share and shape the big issues in social science, from funding to impact. This online social network features blogs with the most current thinking from key players in social science. It is an active forum for discussions, a resource center with free videos, reports and slides that support these discussions, as well as funding and job opportunity notices. If you have a piece of research publishing that engages with these big issues in social science get in touch.
Methodspace is an online community for research methods. The purpose of the site is to connect researchers to discuss methodology issues and controversies, discover and review new resources, find relevant conferences and events, and share and solve methodology problems.
The SAGE Press Release Toolkit is a valuable resource for editors aiming to promote their journal's research to the wider media. The toolkit will guide you, the editor, through the process of determining whether an article is newsworthy. It will help you write the press release and provide helpful tips and tricks for drafting an effective press release. A press release template is also available for editors to share, download and use.
Why not consider introducing a best paper prize or other award in order to promote your journal to potential authors and raise your profile? The prize could be awarded to the most highly cited paper, the best paper by an early career academic or postgraduate, or simply the paper that best advances the aims and scope of the journal. The winning paper could then be promoted via the journal’s website. Ask your SAGE Editor for advice.
SAGE is committed to promoting and increasing the visibility of the journals we publish. For further information on any of the above please contact your SAGE editor.