Public Opinion

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Vincent Price - University of Pennsylvania, USA

Volume: 4

Series:
Communication Concepts

Other Titles in:
Mass Communication (General)

July 1992 | 120 pages | SAGE Publications, Inc

Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion.

Introduction

Problems of Public Opinion

Conceptualizing the Public

Conceptualizing Opinions

Conceptualizing Public Opinion Processes

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