Public Relations Online
Lasting Concepts for Changing Media
- Tom Kelleher - University of Florida, Gainesville, USA, University of Hawaii at Manoa, USA
New Media and Communication Technology | Public Relations (Analysis) | Public Relations (Practice)
"College-level students of public relations will find it an important guide to the online media environment, and college-level courses in both public relations and media studies will find it suitable for assignment and classroom discussion."
The contents of this book are relevant to my course syllabus
It is a valuable book for my students, 1st year.
This book deals with the elemental and basic concepts of PR and new media. Good for those who are unfamiliar with the subject.
Our course combines PR, Advertising and Marketing techniques, so this will not become a core text. However, it does offer some refreshing critical perspectives on digital PR activity and considers issues such as the embodiment of PR professionals, which is useful to students.
Students want textbooks that demonstrate the latest trends in new media technology and this book provided up to date information to help them improve their online communication skills.
Sample Materials & Chapters
Chapter 9 - Managing Public Relations in “Real” Time