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Public Relations Writing

Public Relations Writing
Principles in Practice

Second Edition

528 pages | SAGE Publications Pvt. Ltd
Public Relations Writing is a comprehensive core text that guides students from the most basic foundations of public relations writing—research, planning, ethics, organizational culture, law, and design—through the production of actual, effective public relations materials. It begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences.

Theoretical Influences on Public Relations Writing

Sending the Message: Writing for Style, Flow, and Credibility

Ethical Influences on Public Relations Writing

Cultural Influences on Public Relations Writing

Research Influences on Public Relations Writing

Legal Influences on Public Relations Writing

Design Influences on Public Relations Writing

From Principles to Planning to Practice: Business Writing, Fact Sheets, and Bios

Out of Your Control...or Is It? Newswriting for the Press

Under Your Control: Features and Newsletters

Let`s Hear It: Writing for Broadcast, Scripts, and Speeches

When the News Isn`t Good: Crisis Messages

The Multipurpose Medium: Writing for the Web

Persuasion for Mass Action: Advocacy Campaigns, Op-Eds, and PSAs

Persuasion for Individual Action: Direct Mail, Brochures, and Proposals

High-Profile Projects: Annual Reports, Events, and Exhibitions

Appendix A: The Value of Editing

Appendix B: Public Relations Society of America (PRSA) Code of Ethics

Appendix C: Research Methods for Public Relations Writing

Appendix D: Production Issues

Appendix E: Grammar and Style



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