Public Relations
A Managerial Perspective
- Danny Moss - University of Chester, UK
- Barbara DeSanto - Maryville University
The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Very good overview of public relations from a managerial perspective.
An important contribution to the growing debate about the importance of corporate communications and the role of PR
Thorough and highly informative. Excellent as aan addition to the range of reading we offer our students at level 5.
I've adopted this book as recommended reading - provides a really good background/insight into public relations and the managerial perspective
Will be considered for next year for PR-students on year 2.
It is an excellent book that approaches PR from a most needed point of view/perspective. I would not hesitate to recommend it to colleages designing a PR course.
The book is used as supplementary reading with selected chapters. The content is suitable for students with some knowledge with public relations.
A useful book to provide students with a more indepth view of public relations.
A well written book! Extremely insightful! Public relations has been effectively explored.
Good broad perspective on PR, good managerial viewpoint. Especially useful chapter on ethical decision making which will be my area of specialism on the course.
