Numerous comments and suggestions from researchers who have used the guidelines in the 1996 book have informed our efforts to integrate the new material and in some cases, clarify previous work as well. We have expanded every chapter; revised the Figures—and added a new one (Figure 1.2); incorporated research by others; offered more examples in the text—as well as an appendix that lists published work, theses and dissertations; we have also spelled out the process of qualitative media analysis in more detail, (Chaps. 3, 4, 5) and offered a new chapter on the nature and use of social media, with actual examples from ongoing research (6. Electronic Reality II). A plethora of scholarly reports, Masters Theses and Doctoral Dissertations have used ECA or qualitative media analysis during this time, and many of these people have provided comments, queries, and suggestions that have informed this revision. A sample of these are included in the Appendix so that the reader can check out "real world" applications of this book. We also add an expanded list of studies that have used this approach.